Hanging Telephones

How Telemarketing Can Be A Useful Marketing Tool

Posted: September 6th, 2011 by Daryl Jay comment-icon 0

It can be tempting to invest your marketing energies in a delightful whirl of networking, punctuated with a little bit of Twitter, a lot of LinkedIn and a few timely press releases when you have news to shout from the rooftops. If your business is thriving on this palette of marketing activity, then you can enjoy the rest of this blog without having to bring yourself up short and question whether you could and should be doing more.

Increasing your Response Rates: Targeting your mailshot

Posted: September 1st, 2011 by Marketscan comment-icon 0

The key factors that lead to success in writing and designing direct mail are all psychological – they are to do with the individual.

Selecting the Right Telemarketing Agency for Your Business Needs

Posted: September 1st, 2011 by Marketscan comment-icon 0

While cold calling is one of the most successful and cost effective ways to generate new business leads, for many companies it can also be time consuming and difficult. So it is not surprising that more businesses are choosing to employ the services of a telemarketing company to make calls on their behalf. However, with so many different telemarketing companies out there how do you decide who to use?

Essential Guide To Telemarketing Part 2:Top 10 tips and Techniques (6-10)

Posted: September 1st, 2011 by Marketscan comment-icon 0

Applied properly, telemarketing can win new business, build measurable sales pipelines and increase knowledge of your customer base.

Essential Guide To Telemarketing Part 1:Top 10 tips and Techniques (1-5)

Posted: September 1st, 2011 by Marketscan comment-icon 1

Telemarketing through sustained cold calling and ongoing business development calls is a proven way to grow your business and develop a steady, regular sales pipeline.

Direct Marketing Guide Part 11: Need a Little Help?

Posted: September 1st, 2011 by Marketscan comment-icon 0

For the want of a nail… The authors of this booklet have over 28 years’ experience in the Database and Direct Marketing industry. Marketscan can offer advice on all aspects of planning, with particular expertise in managing a database, profiling and producing great business to business, prospect mailing lists.

Direct Marketing Guide Part 10: Success

Posted: September 1st, 2011 by Marketscan comment-icon 0

As so much planning goes into what communication you are sending out, ensure you leave enough time to plan what you will do with the successful outcome. Having spent so much effort getting customers, don’t lose them again through poor response or customer service.

Direct Marketing Guide Part 8: It’s All About Style

Posted: September 1st, 2011 by Marketscan comment-icon 0

It’s not what you say – it’s the way that you say it. The actual style will depend very much on your product and customer type. Some of the biggest expenditure Direct Mail campaigns you will see push the creative boundaries as far as they will go. Sometimes they push them too far and fail to communicate the message effectively to their customers. Don’t let your message get lost in the rest of the design. For a simple sales letter, … Read more »

Direct Marketing Guide Part 7: The Nitty Gritty

Posted: September 1st, 2011 by Marketscan comment-icon 0

This is it. The time to put pen to paper. You should be clear on all your objectives, output formats, target customers, FABs, mechanisms for reply, etc. Now you have to make it all happen. There are a number of simple techniques or formulae designed to help you approach a sales letter logically. They are not intended as a ‘straitjacket’, merely as a guide to ensure you cover the right points in the right order.

Direct Marketing Guide Part 5: Planning the Literature

Posted: September 1st, 2011 by Marketscan comment-icon 0

You know your target customer. You are clear about the mission. Now at the heart of every Direct Mail shot is the sales letter. Whether you are emailing, faxing or posting. Whether you include coupons, reply-paid cards, brochures or leaflets, offers, gifts…it�s the sales material itself that provides the personal communication element. Although great sales letters don’t grow on trees, bad ones mostly fail through one or two simple and fundamental mistakes.

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