‘Twitter gains traction as an effective marketing tool’

Posted: June 11th, 2010 by Marketscan comment-icon 0

The use of Twitter as a digital marketing platform is gaining increasing momentum among marketing professionals, an expert has said. Jim Monks, chief operating officer at Twitter links aggregation service TweetMeme, said companies are increasingly using the social networking utility as a way of spreading and monitoring their marketing messages. He explained that by measuring how many times a Twitter message is reposted, brands can keep track of where their marketing content is going and what is being said about… Read more »

Firms warned to secure essential business data

Posted: June 9th, 2010 by Marketscan comment-icon 0

An expert has warned marketers to make sure they secure their business data from security breaches. Kevin Bocek, director of product marketing at IronKey, explained that business data is increasingly vulnerable as it leaves the safe confines of the data centre and moves beyond the enterprise. He pointed out that stored data shared on a flash drive is most vulnerable and just a few simple steps such as encrypting data can prevent any breaches from occurring. "Outside the enterprise network… Read more »

‘Strengthen brand loyalty by targeting younger demographics’

Posted: June 9th, 2010 by Marketscan comment-icon 0

Marketers have been urged to strengthen their consumers’ sense of brand loyalty by targeting them earlier. According to Marketing Week, if companies devote a significant amount of time and money to courting the attention of sales leads from a younger age, they are likely to retain these consumers’ interest and custom in years to come. The publication highlighted the recent Buckingham Report, which revealed that younger demographics are usually seen as early adopters of many digital and direct media technologies,… Read more »

Small firms seek out social media for its measurability

Posted: June 8th, 2010 by Marketscan comment-icon 0

Small companies are drawn to social media platforms because of the strong level of measurability it offers, an expert has said. Tania Jackson, managing director at Red Idea, said social media’s popularity can be attributed to the fact that it is immediate and has an easy-to-monitor impact. Businesses are also opting to incorporate social media platforms into a wider multi-channel campaign strategy because it is an effective way of generating sales leads and disseminating marketing content as widely as possible…. Read more »

Marketers urged to make direct mail clear

Posted: June 8th, 2010 by Marketscan comment-icon 0

An industry expert has urged marketers to be as clear and concise as possible with their direct mail campaigns. Mark Haslan, of Overnight Prints, noted that direct mail still remains a popular way to reach out for sales leads but campaigns should be crafted in a coherent way in order to achieve maximum chances of success. He pointed out that clients typically scan messages briefly before deciding to read on and if the content seems lengthy and complicated, they are… Read more »

Direct mail up in Q1 2010

Posted: June 7th, 2010 by Marketscan comment-icon 0

Direct mail volumes increased markedly during the first quarter of this year, new figures reveal. According to data from direct marketing intelligence company Mintel Comperemedia, direct mail volumes increased by 16 per cent year-on year within the first three months of 2010, to 6.1 billion pieces in total. The increase in direct mail usage was largely propelled by the insurance and credit card industries, with insurance-related direct mailings reaching 43 per cent of all volumes. Meanwhile, credit card-related direct mail… Read more »

‘Better targeting improves direct mail effectiveness’

Posted: June 7th, 2010 by Marketscan comment-icon 0

Marketing professionals can be more efficient and effective with their direct mail campaigns if they just focus on better targeting, an expert has said. Liam Sheehan, sales and marketing director for An Post, said industry trends show that the more successful companies are those that are using slightly lower volumes of direct mail but are targeting content more effectively to achieve stronger results. Speaking to the Sunday Business Post, he stressed that one of the main reasons direct mail campaigns… Read more »

Expert gives top social media advice

Posted: June 7th, 2010 by Marketscan comment-icon 0

Marketers have been urged to seed their campaigns with as many people as possible in order to gain maximum exposure for their content. According to industry expert Dan Zarrella, author of The Social Media Marketing Book, if marketers simply introduce an idea to more people, their content will reach a larger number of sales leads and recipients. Speaking at an industry presentation, Mr Zarrella also urged marketers to increase their customer base and mailing lists by expanding the amount of… Read more »

Marketers urged to deal with customer complaints effectively

Posted: June 4th, 2010 by Marketscan comment-icon 0

An expert has advised marketers to be sensitive to the complaints of their sales leads and clients. Michael F Kelly, chief executive of Techtel Corporation, said new prospects coming into the market will be more likely to hear negative things about marketers’ brands, so firms should be ready to deal with any issues that could sabotage their image. Writing on Marketing Profs, Mr Kelly stressed that negative opinions can seriously impede marketers’ ability to effectively communicate with and influence their… Read more »

B2B marketers ‘less keen on social media than B2C firms’

Posted: June 4th, 2010 by Marketscan comment-icon 0

B2B marketers devote less time and money to social networks than do B2C marketers, a new survey suggests. According to a poll conducted by digital marketing company White Horse, four in ten B2B firms devote one or more full-time marketers to social media marketing, compared to over half (54 per cent) of B2C companies. Just ten per cent of B2B companies said they have solicited the help of an agency for help with social media strategies, compared with over a… Read more »

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