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You lay awake at night dreaming about this marketing campaign – the one that was going to launch your new service to existing customers and brand-new prospects.
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There’s just one important matter to tackle – your marketing message. This is usually encapsulated in your sales letter
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There are many powerful and low-cost ways in which you can fill your sales funnel…
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In the current unforgiving climate, you have to be razor-sharp with your marketing if you are to reach businesses, make sales and plan powerful marketing campaigns on shoestring budgets.
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Marketscan has just won a significant Database Marketing Award in the face of stiff competition from major suppliers. An independent judging panel has selected Marketscan as winner of the Outstanding B2B Data Provider Category at the Database Marketing Awards, 12th September 2011.
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So why use direct mail in the first place? The fact is direct mail works.
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Squeaky clean, accurate and pristine data is the bedrock of any business to business marketing campaign. It doesn’t matter how articulate, charming and persuasive your telemarketer is if, when they pick up the phone to introduce a new service to one of your clients, they address them with the wrong name. The fault is laid squarely at the door of your database because the information it yielded was inaccurate.
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Zero hour. Or zero quarter, to be more precise. With the economy flat, what can direct marketers do to add value to their organisations? Here are five suggestions.
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Even if you have an irresistible offer supported by great copy, the way your direct mail piece is presented can still make that critical ‘percentage point’ difference between a good response and a GREAT response. Rather than conforming inflexibly to the standard, single colour A4 letter format, try experimenting with original ideas: A3 folded, A5, unusual shapes, striking colours and designs – anything that will stand out and grab attention.
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You can have the best data and creative in the world, but without an effective offer your mailing is destined to underperform.
