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When responses are slow to materialise it’s tempting to search for the one big marketing miracle that can somehow transform the fortunes of the business – that one tactic, tool or strategy that can accelerate your marketing responses into the stratosphere. But in the real business to business world, savvy marketers know that being brilliant at the basics is the way forwards.
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Business-to-business marketers are being urged to consider introducing Wobbly Heads into their direct mail campaigns.Promotional pop-up product manufacturer Whitney Woods is targeting companies involved in B2B campaigns, possibly utilising business lists, with the desk-top accessory.Wobbly Heads are essentially a piece of card featuring a spring mechanism, which can amuse with its protruding wobbly heads while carrying an enduring marketing message.According to the firm’s marketing manager Helen Millhill: "At a time when marketeers are constantly on the look out for ways… Read more »
