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‘It ain’t over ‘till the fat lady sings’. Or, to use the phrase in its original form, ‘The Opera ain’t over ‘till the fat lady sings.’ Although, to be fair, the context for this now famous line was from a sports commentator (Dan Cook in 1978) during a close run basketball game so it’s not really an operatic term, it’s a sporting reference.
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Launching or re-launching a brand on an unsuspecting public is a trying time for the marketing department. But it’s just one of many trying times in the marketing department and as long as you don’t shoot your load too early, everything should work out.
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It’s a damning but wholly unsurprising aspect of human nature that we like talking about ourselves. Probably too much, but almost certainly as often as possible. “How was school today munchkin?”, “What did you do at the office dear?”, “How’s your day been?”, “How are you?” In ancient Greek mythology, pretty-boy Narcissus famously spent his time gazing at his own reflection, then died. I shortened that tale a bit there because the Greeks did go on and on, but you… Read more »
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It was all so easy back in the old days when I was a lad. When I was growing up (as my 6 year old daughter was quick to point out…) we apparently didn’t have lights or toilets or taps or chocolate buttons. And we sure as hell didn’t have ‘brands’. At least, not in the same way we have today.
