Essential Guide to Building A Better Brand – Lesson 2: The customer is always right

Posted: June 10th, 2009 by Marketscan 0

There’s an age-old philosophical debate that goes something like, “If a tree falls in the woods and there’s no one there to hear it, does it make any sound?” Well of course it does. A tree makes all kinds of noises when it falls down. Crash, bang, wallop. Everyone knows that. They had some serious bloody dumbasses in those days.