Essential Guide to Building A Better Brand – Lesson 4: Forget the product

Posted: June 20th, 2009 by Marketscan 0

You know that sinking feeling you get when you ask someone how they are… and they actually tell you? Like you really needed to know about their haemorrhoids in all their graphic and somewhat unsettling, weeping detail? Right. Well, that’s what it’s like when the focus of your corporate communications is the product or service that you’re ultimately selling.