Why Market Research Must Be Meaty
Posted: January 20th, 2012 by Daryl Jay 
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Let’s imagine for a moment you’ve decided to introduce a new service. You steam ahead and implement this service without doing any market research.
Posts Tagged ‘Business Lists’
Pay for High Quality Prospect Lists or go for ‘Cheap as Chips?
Posted: September 15th, 2011 by Daryl Jay 5
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Bringing this blog topic right into the heart of our universe, that list of prospects bought for buttons from a list broker selling ‘rock bottom price prospect lists’ appears to be a fantastic deal until the bounce backs and ‘gone away’ start to flood through, outstripping the positive responses by a mile.
Business lists ‘vital to direct marketing’
Posted: February 10th, 2009 by Marketscan 0
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Business lists are vital to effective performance-based marketing drives, according to one industry figure.The Direct Marketing Association (DMA) Email Marketing Council’s Richard Gibson has highlighted the important part which business lists play in direct marketing campaigns such as email marketing and direct mail.Both externally purchased and internally complied data lists are fundamental to the targeting of such marketing initiatives, Mr Gibson stressed.He commented: "Data driven strategies underpin many marketing efforts, to a certain extent. "The data, both internal and potential… Read more »
Buy external business lists, says FEDMA
Posted: February 5th, 2009 by Marketscan 0
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The purchasing of externally-compiled business lists for direct marketing campaigns can prove to be more effective than relying on internally-accumulated data, according to the Federation of European Direct and Interactive Marketing (FEDMA).Undertaking the project of building business lists can be a long and costly process, the organisation’s marketing and membership manager Jorgen Nygaard Andreassen has suggested.Mr Andreassen went on to urge firms to talk about the Meaningful Return on Investment (MROI) of a campaign before buying.He said: "It is much… Read more »
Business lists “crucial” to direct marketing cause
Posted: February 4th, 2009 by Marketscan 0
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The importance of accurate and effective business lists to direct marketers has been underlined by the Federation of European Direct and Interactive Marketing (FEDMA).According to the organisation, which speaks on behalf of the direct and interactive marketing industry, good-quality business data lists can be the making of an effective performance-based marketing campaign.Jorgen Nygaard Andreassen, FEDMA’s marketing and membership manager, suggested that return on investment can be directly impacted by the data used.He said: "Depending on the communication mix, business data… Read more »
Typos can ‘creep into business lists’
Posted: January 30th, 2009 by Marketscan 0
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Firms making use of opt-in business lists as part of their email marketing campaigns may want to take a number of precautions against typos. Targets typing in the wrong email address by mistake can lead to bad data hygiene and unreliable business lists. According to MarketingSherpa, there are a number of different measures companies can take to make sure their email marketing campaigns are not negatively impacted by the problem. Marketers have been advised to implement a quality assurance pop-up… Read more »
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