Posts Tagged ‘copywriting’

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Lose The Lavish Superlatives!

Posted: August 9th, 2011 by Julie Knight comment-icon 0

It can be tempting when creating your sales communications to fall into the trap of peppering them with unsubstantiated superlatives. You know the unique selling points that are not so unique. Lavish statements that cannot be backed up with hard evidence wither on the vine and engender the contempt of potential customers when they dig a little deeper to find out more about you in the real world, not the delusional one! So let’s swiftly bypass this focusing instead on how you can get sales by the barrel load through showcasing your wares in their very best light.

3 top tips for writing better direct mail pieces

Posted: April 13th, 2011 by Julie Knight comment-icon 0

Here are 3 tried and tested tips for making your direct mail pieces and marketing emails more readable and compelling.

Features vs benefits – the Holy Grail of sales copy

Posted: March 9th, 2011 by Julie Knight comment-icon 0

In my experience, the main quality that distinguishes a successful sales person is the ability to translate features into benefits, and to do so in a believable and engaging way. The same principle applies to writing effective sales copy especially for direct mail and email campaigns.

A Top Copywriting Tip For Direct Marketing

Posted: February 23rd, 2011 by Suzanne Stock comment-icon 3

This is a direct marketing copywriting technique that has been used for many years by some of the world’s best copywriters. Done correctly, it gets great results.

The 3 Vital Elements of Successful B2B Direct Mail, Part 3 Your Creative

Posted: January 26th, 2011 by Suzanne Stock comment-icon 1

The late Robert Collier was one of the greatest direct mail copywriters of all time. Here’s what he said about writing sales letters:

Essential Guide to Copywriting – Part 4: How to Write Powerful Direct Mail

Posted: August 21st, 2009 by Marketscan comment-icon 0

You only have a few seconds to grab your reader’s attention with direct mail. That’s the easy part. Then you need to persuade your readers to take action.

Essential Guide to Copywriting – Part 3: How to Write Effective Newsletters

Posted: August 15th, 2009 by Marketscan comment-icon 0

Every organisation has something to say, but few have the ability to make people sit up and take note. The secret is to understand and engage the audience. Here’s how:

Essential Guide to Copywriting – Part 2: How to Write Corporate Brochures

Posted: August 6th, 2009 by Marketscan comment-icon 0

Effective corporate brochures engage and persuade. They must capture what makes an organisation special and convey it powerfully and succinctly. Here’s how:

Essential Guide to Copywriting – Part 1: How to Write a Compelling Case Study

Posted: August 1st, 2009 by Marketscan comment-icon 0

A case study is one of the most cost effective ways to convey what you do. The best case studies are simple, concise and packed with customer benefits. Here’s a handy guide to get you started: