Increasing your Response Rates: Targeting your mailshot
Posted: September 1st, 2011 by Marketscan 
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The key factors that lead to success in writing and designing direct mail are all psychological – they are to do with the individual.
Posts Tagged ‘creating content’
Lose The Lavish Superlatives!
Posted: August 9th, 2011 by Julie Knight 0
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It can be tempting when creating your sales communications to fall into the trap of peppering them with unsubstantiated superlatives. You know the unique selling points that are not so unique. Lavish statements that cannot be backed up with hard evidence wither on the vine and engender the contempt of potential customers when they dig a little deeper to find out more about you in the real world, not the delusional one! So let’s swiftly bypass this focusing instead on how you can get sales by the barrel load through showcasing your wares in their very best light.
3 top tips for writing better direct mail pieces
Posted: April 13th, 2011 by Julie Knight 0
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Here are 3 tried and tested tips for making your direct mail pieces and marketing emails more readable and compelling.
Features vs benefits – the Holy Grail of sales copy
Posted: March 9th, 2011 by Julie Knight 0
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In my experience, the main quality that distinguishes a successful sales person is the ability to translate features into benefits, and to do so in a believable and engaging way. The same principle applies to writing effective sales copy especially for direct mail and email campaigns.
A Top Copywriting Tip For Direct Marketing
Posted: February 23rd, 2011 by Suzanne Stock 3
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This is a direct marketing copywriting technique that has been used for many years by some of the world’s best copywriters. Done correctly, it gets great results.
6 Tips for Writing Better Subject Lines
Posted: November 18th, 2009 by Marketscan 0
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Create interest with your first few words As Julie Andrews sang in The Sound of Music,”Let’s start at the very beginning. A very good place to start.” When people on your mailing list read your messages, they may not begin with A-B-C, but they do begin with your subject line.
Subject Lines that Click: The 2-2-2 Principle
Posted: November 18th, 2009 by Marketscan 0
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2 Seconds, First 2 Words, Why Does It Matter Today? This morning when you opened your email inbox, did you notice that some emails immediately jumped off the page at you, demanding your attention? Maybe there was a message from your boss, something from a coworker or a key customer that needed your assistance, or a newsletter from a store that you love.
Essential Guide to Copywriting – Part 4: How to Write Powerful Direct Mail
Posted: August 21st, 2009 by Marketscan 0
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You only have a few seconds to grab your reader’s attention with direct mail. That’s the easy part. Then you need to persuade your readers to take action.
Essential Guide to Copywriting – Part 3: How to Write Effective Newsletters
Posted: August 15th, 2009 by Marketscan 0
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Every organisation has something to say, but few have the ability to make people sit up and take note. The secret is to understand and engage the audience. Here’s how:
Essential Guide to Copywriting – Part 2: How to Write Corporate Brochures
Posted: August 6th, 2009 by Marketscan 0
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Effective corporate brochures engage and persuade. They must capture what makes an organisation special and convey it powerfully and succinctly. Here’s how:
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