Why CRM is about customers not systems
Posted: March 1st, 2012 by Daryl Jay 
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Many businesses in the business to business sector are understandably baffled by the widely bandied phrase CRM. What does it mean? This neat definition from Wikipedia explains it in a nutshell: “CRM is a strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients,… Read more »
