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Direct Marketing is direct to the customer. This includes Direct Response Advertising, email and Interactive Web Sites. However, the most common format is Direct Mail. In terms of overall expenditure, Direct Mail ranks as the third largest advertising technique in the UK.
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In this edition we focus on explaining some techniques that will allow you to gain some quick wins about your customers
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Does your business data really do justice to your marketing objectives? It’s estimated that inaccurate data records are costing businesses millions in lost revenue every year. Business data is shown to deteriorate at a rate of more than 40% annually, and yet many companies continue to rely on poor quality data long after it has outlived its profitable life.
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You have probably heard it all before but your database really can go out-of-date by over 40% a year unless you do something about it. And as one of your most valuable assets, doesn’t it deserve some time and attention every now and then?
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Having seen some profiling examples & techniques in previous articles, you might now be thinking about what tools you need to help with analysing your data. There is a wide range of analysis tools some of which can be expensive and have high training requirements so you should invest some time making sure you are choosing the right tool for you.
