Posts Tagged ‘data providers’

CRM customer sales

Why CRM is about customers not systems

Posted: March 1st, 2012 by Daryl Jay comment-icon 2

Many businesses in the business to business sector are understandably baffled by the widely bandied phrase CRM. What does it mean? This neat definition from Wikipedia explains it in a nutshell:  “CRM is a strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients,… Read more »

Julie Knight with Database Marketing Award

Marketscan wins Database Marketing Award for Outstanding B2B Data Provider

Posted: September 14th, 2011 by Julie Knight comment-icon 0

Marketscan has just won a significant Database Marketing Award in the face of stiff competition from major suppliers. An independent judging panel has selected Marketscan as winner of the Outstanding B2B Data Provider Category at the Database Marketing Awards, 12th September 2011.

Five essential tips for running a profitable B2B direct mail campaign

Posted: August 23rd, 2011 by Suzanne Stock comment-icon 0

So why use direct mail in the first place? The fact is direct mail works.

Email Arrow Target

How to lose out on email marketing

Posted: June 16th, 2011 by Suzanne Stock comment-icon 0

I recently received a couple of emails from a company inviting me to a seminar. Nothing unusual there, I here you say. Well, this was specific to the food industry and related to supply chain issues. Again, nothing particularly unusual except that my business has absolutely nothing to do with the food industry or supply chain management!

5 Tips On How Direct Marketers Can Add Value To Their Organisation

Posted: March 2nd, 2011 by Julie Knight comment-icon 0

Zero hour. Or zero quarter, to be more precise. With the economy flat, what can direct marketers do to add value to their organisations? Here are five suggestions.

Using integrated social media and direct marketing as a SMART strategy

Posted: December 9th, 2010 by Suzanne Stock comment-icon 2

Your social media efforts have done a great job in softening up the prospect. They know who you are. They know how good your products are. They’ve read all about it, because your name is all over the internet like a rash. Now you need to go in for the kill and ask for the business

The rise and rise of direct mail marketing as an essential business tool

Posted: December 3rd, 2010 by Suzanne Stock comment-icon 0

In this age of inbound electronic marketing, you could be forgiven for thinking that direct mail would be in a corresponding decline. Wrong! Despite the ascendency of PPC, search engine marketing and social network marketing, direct mail marketing has actually risen over two consecutive years.

Essential Guide To Data Protection Session 3: Data Collection on Business to Business websites

Posted: September 13th, 2010 by Marketscan comment-icon 0

Lesson 3 – Rosemary Smith, Director of Data Protection consultancy, Opt-4 provides some advice about data collection on Business to Business websites.