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For a successful campaign, you need to know the data you buy is up-to-date, correctly targeted and legal. Too often companies get their fingers burnt by using substandard data and are left wondering why their campaigns failed. Here are the top 10 key questions you should be asking your data supplier. An explanation of why is provided after each question.
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Marketscan has just won a significant Database Marketing Award in the face of stiff competition from major suppliers. An independent judging panel has selected Marketscan as winner of the Outstanding B2B Data Provider Category at the Database Marketing Awards, 12th September 2011.
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So why use direct mail in the first place? The fact is direct mail works.
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You can have the best data and creative in the world, but without an effective offer your mailing is destined to underperform.
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In this age of inbound electronic marketing, you could be forgiven for thinking that direct mail would be in a corresponding decline. Wrong! Despite the ascendency of PPC, search engine marketing and social network marketing, direct mail marketing has actually risen over two consecutive years.
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Lesson 3 – Rosemary Smith, Director of Data Protection consultancy, Opt-4 provides some advice about data collection on Business to Business websites.
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Lesson 1 – Rosemary Smith, Director of data protection consultancy Opt-4 talks about why Data protection affects your bottom line.
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With email inboxes getting stuffed, intrays are relatively empty, opening up new opportunities for an old favourite – direct mail.
