Mastering Your Marketing Message
Posted: May 1st, 2012 by Julie Knight 
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There’s just one important matter to tackle – your marketing message. This is usually encapsulated in your sales letter
Posts Tagged ‘DIRECT MAIL’
4 Commonsense Direct Mail Strategies
Posted: April 23rd, 2012 by Suzanne Stock 0
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So, spurred on by the Chartered Institute of Marketing’s latest research that direct mail is most definitely the comeback kid in the business to business sector you have decided to ‘experiment’ with this medium.
All Hail Direct Mail! CIM Announces Comeback Kid
Posted: April 4th, 2012 by Suzanne Stock 0
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If you fall into the category of business folk of the opinion that direct mail has had its heyday, or perhaps instead you’ve pigeon holed business to business direct mail
5 Top Tips on Using Leaflets in Business to Business Direct Mail
Posted: March 28th, 2012 by Suzanne Stock 1
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It was not that long ago that leaflets were literally been consigned to the waste bin of history. Environmentally unsound, untargeted, associated with cheap as chips deals.
A Case Study On How Direct Mail Can Really Work
Posted: March 19th, 2012 by Suzanne Stock 0
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One of the problems that Perrys had experienced with their previous direct mail programme was very low responses despite high quality enclosures
Is direct mail your magical missing ingredient?
Posted: February 28th, 2012 by Julie Knight 2
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In our last blog we looked at the emerging relationship between direct mail and digital; why they’re perfect partners, not rivals for your marketing budget. Here are some how-to tips that demonstrate how you can blend the two together to increase your responses and convert more sales. Imagine for a moment you have a rather gorgeous hotel, nestling in the countryside. It’s a magnet for business visitors and holidaymakers. You want to build a relationship with your business customers and… Read more »
The new love affair …direct mail and digital
Posted: February 21st, 2012 by Suzanne Stock 7
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When the shiny shoes of digital marketing and social media reached our shores, it was tempting for marketers of the impetuous and impatient variety to denounce the traditional marketing tools (including direct mail) as dead in the water,
Keep an open-mind about your choice of marketing channel
Posted: February 16th, 2012 by Suzanne Stock 1
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So, in this particular blog I am asking that you step outside your marketing comfort zone, and look at two traditional channels to market
Don’t give up! The art of warming cold sales prospects
Posted: February 3rd, 2012 by Daryl Jay 1
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Drayton Bird, one of the world’s most successful copywriters and a man to have on your side when you want to warm your business cold prospects
10 key questions you should be asking your data supplier and why
Posted: February 1st, 2012 by Julie Knight 0
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For a successful campaign, you need to know the data you buy is up-to-date, correctly targeted and legal. Too often companies get their fingers burnt by using substandard data and are left wondering why their campaigns failed. Here are the top 10 key questions you should be asking your data supplier. An explanation of why is provided after each question.
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