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Email newsletters are an essential and potentially high-performing tool for marketers. However, what often happens is the newsletter is created, and while it continues to be sent year in and year out, it is not reviewed or measured.
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You’ve probably got some pretty strong ideas on email marketing if, like most folk in the business to business sector, your inbox is regularly deluged with all manner of offers – some pretty sound, others exceptionally dubious – from individuals and businesses you’ve never heard of before.
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The addition of the Experian data enables Marketscan to offer even more comprehensive UK coverage whilst maintaining quality and granularity of data.
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Email marketing has been with us for a few years now, and many companies use it effectively to maintain relationships with their clients, keeping them informed of new products, upgrades and offers.
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To date current legislation requires the following four points.
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The pace of modern technology can make it all too easy to get bogged down in the bells and whistles side of email marketing, while at the same time neglecting the time-honoured fundamentals. Here are 3 top tips to keep you on the straight and narrow path to e-marketing success:
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Recent research by Marketscan shows direct mail is still a highly valued element of the marketing mix, with 60% of respondents using it in isolation or as part of an integrated campaign. This is followed closely by 57% of respondents using telemarketing as a stand-alone campaign or integrated with direct mail and email. Bearing in mind the growth of digital marketing, email campaigns surprisingly trailed behind direct mail and telemarketing with just 33% of respondents using this particular channel.
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There are many factors that contribute to a successful email campaign – timing, relevance, offer and content being among the most important. But to maximise conversion it’s also important to consider design. Here are five design factors that will ensure your emails hit their target.
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What is the optimum conversion rate for a successful email campaign? FACT: there isn’t one!
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B2B email marketing is highly cost-effective. Anything from two to 2 million emails (and more) can be sent with a single click of a mouse. And by directing recipients to a sign-up field on your website it also enables you to further build your opt-in database by converting targeted prospects into subscribers to your blog or newsletter. Email marketing is most effective when used as part of an integrated campaign – e.g. telemarketing and direct mail – to targeted sectors.
