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Email marketing has been with us for a few years now, and many companies use it effectively to maintain relationships with their clients, keeping them informed of new products, upgrades and offers.
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What is the optimum conversion rate for a successful email campaign? FACT: there isn’t one!
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B2B email marketing is highly cost-effective. Anything from two to 2 million emails (and more) can be sent with a single click of a mouse. And by directing recipients to a sign-up field on your website it also enables you to further build your opt-in database by converting targeted prospects into subscribers to your blog or newsletter. Email marketing is most effective when used as part of an integrated campaign – e.g. telemarketing and direct mail – to targeted sectors.
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We are often asked what day and time is most likely to achieve the best results when sending out an email campaign. The answer isn’t as straight-forward as you may think, details of which are covered in this informative report.
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The ‘from’ line is more important that the ‘subject line’ in a successful marketing campaign, a new study reveals.A global survey from Epsilon International found that 66 per cent of respondents are most likely to open an email based on the content of the ‘from’ line.Meanwhile, less than a third (29 per cent) of those questioned reported that content in the subject line is more influential in persuading them to open an email.The survey, which polled 4,000 people, also found… Read more »
