4 Steps to Making Your Emails Legally Compliant
Posted: August 28th, 2011 by Marketscan 
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To date current legislation requires the following four points.
Posts Tagged ‘emails’
3 top email marketing tips to optimise your campaigns
Posted: August 27th, 2011 by Suzanne Stock 0
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The pace of modern technology can make it all too easy to get bogged down in the bells and whistles side of email marketing, while at the same time neglecting the time-honoured fundamentals. Here are 3 top tips to keep you on the straight and narrow path to e-marketing success:
How to lose out on email marketing
Posted: June 16th, 2011 by Suzanne Stock 0
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I recently received a couple of emails from a company inviting me to a seminar. Nothing unusual there, I here you say. Well, this was specific to the food industry and related to supply chain issues. Again, nothing particularly unusual except that my business has absolutely nothing to do with the food industry or supply chain management!
5 critical design factors for email marketers
Posted: May 13th, 2011 by Suzanne Stock 1
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There are many factors that contribute to a successful email campaign – timing, relevance, offer and content being among the most important. But to maximise conversion it’s also important to consider design. Here are five design factors that will ensure your emails hit their target.
The optimum conversion rate for a successful email campaign
Posted: May 3rd, 2011 by Suzanne Stock 0
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What is the optimum conversion rate for a successful email campaign? FACT: there isn’t one!
Email timing and frequency – the million dollar question
Posted: March 3rd, 2011 by Suzanne Stock 0
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Let’s take as an example one area that continually vexes email marketers – the million dollar question: “When is a recipient most likely to respond to an email?” In an industry where a percentage point in either direction can equate to many thousands of pounds in revenue, it’s a subject that gets taken very seriously
Four vital first steps to building a profitable e-marketing campaign
Posted: November 30th, 2010 by Suzanne Stock 0
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In the right hands, email is probably the most cost-effective marketing tool yet invented. It is especially powerful in a B2B context. An effective email marketing campaign allows you to communicate with your prospects and clients at a fraction of conventional advertising. It will drive traffic to your website, enable you to track visitor activity, fine-tune conversion and allow you to calculate your ROI with pinpoint precision – fast! Yet despite this, so many would-be e-marketers fall at the first… Read more »
8 Tips for Effective Email Preheaders
Posted: April 28th, 2010 by Marketscan 0
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The email preheader (the content in the top line of an email message) has come a long way from its origins as an HTML and deliverability troubleshooter, eg. “Add us to your address book”/”View on the Web site”/”Click here to download images.” When you use the preheader to expand on the subject line, add a secondary offer, or emphasize a deadline, you help the reader decide quickly what to do with the message: Should I read it all? Scan the… Read more »
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