Posts Tagged ‘Lead Generation’

Third party lead generation ‘increasingly used’

Posted: February 10th, 2009 by Marketscan comment-icon 0

More businesses are using third party lead generation to bulk up their data for business-to-business direct marketing campaigns, one expert has pointed out.Linus Gregoriadis, Econsultancy’s research director, has highlighted the growing use of externally-purchased business lists.He explained that companies offering such a service have a methodical and targeted technique for compiling the most relevant lists for each client."Online lead generation has really been coming to the fore in the last couple of years," Mr Gregoriadis said."What they do is source… Read more »

Lead generation is major B2B tactic

Posted: January 22nd, 2009 by Marketscan comment-icon 0

Business-to-business (B2B) marketers will use lead generation as a major part of their 2009 strategies, according to new research.According to a study carried out by MarketingSherpa, "focusing on lower-cost, high-impact lead gen tactics" will be a heavily-used technique over the coming year in the wake of the recession on both sides of the Atlantic.The B2B marketing experts say that one way this aim will be achieved is the acquisition of high-quality business lists.It was suggested that companies will supplement their… Read more »