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You lay awake at night dreaming about this marketing campaign – the one that was going to launch your new service to existing customers and brand-new prospects.
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When did you last analyse your CRM database for the effectiveness of your suspect- to- prospect- to- client conversion process?
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There’s just one important matter to tackle – your marketing message. This is usually encapsulated in your sales letter
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So, spurred on by the Chartered Institute of Marketing’s latest research that direct mail is most definitely the comeback kid in the business to business sector you have decided to ‘experiment’ with this medium.
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If you fall into the category of business folk of the opinion that direct mail has had its heyday, or perhaps instead you’ve pigeon holed business to business direct mail
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One of the problems that Perrys had experienced with their previous direct mail programme was very low responses despite high quality enclosures
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Your customer database is without doubt one of the most valuable and precious assets you have for generating more sales and more referrals from your existing client base.
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Drayton Bird, one of the world’s most successful copywriters and a man to have on your side when you want to warm your business cold prospects
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A sales letter is an enduring, iconic communication within a mailshot. Long before the luxury of more elaborate communications such as sales flyers, quizzes and brochures the humble sales letter was working its magic.
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If you want to move mountains with your next business to business mailshot, but are unsure where to start, these tips should help you.
