Win or lose, analysing your CRM database is a must
Posted: May 9th, 2012 by Daryl Jay 
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When did you last analyse your CRM database for the effectiveness of your suspect- to- prospect- to- client conversion process?
Posts Tagged ‘marketing’
Mastering Your Marketing Message
Posted: May 1st, 2012 by Julie Knight 0
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There’s just one important matter to tackle – your marketing message. This is usually encapsulated in your sales letter
All Hail Direct Mail! CIM Announces Comeback Kid
Posted: April 4th, 2012 by Suzanne Stock 0
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If you fall into the category of business folk of the opinion that direct mail has had its heyday, or perhaps instead you’ve pigeon holed business to business direct mail
Why CRM is about customers not systems
Posted: March 1st, 2012 by Daryl Jay 2
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Many businesses in the business to business sector are understandably baffled by the widely bandied phrase CRM. What does it mean? This neat definition from Wikipedia explains it in a nutshell: “CRM is a strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients,… Read more »
Keep an open-mind about your choice of marketing channel
Posted: February 16th, 2012 by Suzanne Stock 1
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So, in this particular blog I am asking that you step outside your marketing comfort zone, and look at two traditional channels to market
Why Market Research Must Be Meaty
Posted: January 20th, 2012 by Daryl Jay 2
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Let’s imagine for a moment you’ve decided to introduce a new service. You steam ahead and implement this service without doing any market research.
Marketing In Tough Times Part Three: Maintaining Your Prices & Your Nerve!
Posted: December 14th, 2011 by Julie Knight 0
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You’re not alone if you’ve considered updating your marketing plan and lowering your prices as a knee-jerk reaction to the double dip recession we keep hearing about in the news.
Marketing In Tough Times Part Two: Your Vital Marketing Audit
Posted: November 30th, 2011 by Julie Knight 0
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In the current unforgiving climate, you have to be razor-sharp with your marketing if you are to reach businesses, make sales and plan powerful marketing campaigns on shoestring budgets.
Marketing In Tough Times! Part One In A Special Three-Part Series
Posted: November 22nd, 2011 by Julie Knight 1
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You need to be marketing your business with a vengeance … starting with your existing customers.
Why Marketers Must Go Back To Basics
Posted: November 16th, 2011 by Suzanne Stock 0
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When responses are slow to materialise it’s tempting to search for the one big marketing miracle that can somehow transform the fortunes of the business – that one tactic, tool or strategy that can accelerate your marketing responses into the stratosphere. But in the real business to business world, savvy marketers know that being brilliant at the basics is the way forwards.
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