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For the want of a nail… The authors of this booklet have over 28 years’ experience in the Database and Direct Marketing industry. Marketscan can offer advice on all aspects of planning, with particular expertise in managing a database, profiling and producing great business to business, prospect mailing lists.
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Let’s take as an example one area that continually vexes email marketers – the million dollar question: “When is a recipient most likely to respond to an email?” In an industry where a percentage point in either direction can equate to many thousands of pounds in revenue, it’s a subject that gets taken very seriously
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A survey by Marketing Sherpa last year revealed that some 80% of B2B purchasing decision makers claim not to begin looking for a supplier until they’re ready to buy. Despite this, most businesses selling to B2B markets spend around 90% of their budgets on outbound marketing and just 10% on inbound
