0
A survey by Marketing Sherpa last year revealed that some 80% of B2B purchasing decision makers claim not to begin looking for a supplier until they’re ready to buy. Despite this, most businesses selling to B2B markets spend around 90% of their budgets on outbound marketing and just 10% on inbound
0
A modern fairy tale on why skimping on your marketing budgets can be a false economy.
0
In the right hands, email is probably the most cost-effective marketing tool yet invented. It is especially powerful in a B2B context. An effective email marketing campaign allows you to communicate with your prospects and clients at a fraction of conventional advertising. It will drive traffic to your website, enable you to track visitor activity, fine-tune conversion and allow you to calculate your ROI with pinpoint precision – fast! Yet despite this, so many would-be e-marketers fall at the first… Read more »
0
You are using email as a marketing medium because you want to increase your readership, keep in contact with your existing customers and increase your sales using a low cost communication medium. Your biggest challenge is standing out from the now-global crowd, so that your recipients choose to read your offer over your competitors.
