Posts Tagged ‘marketing material’

A Top Copywriting Tip For Direct Marketing

Posted: February 23rd, 2011 by Suzanne Stock comment-icon 3

This is a direct marketing copywriting technique that has been used for many years by some of the world’s best copywriters. Done correctly, it gets great results.

The 3 Vital Elements of Successful B2B Direct Mail, Part 3 Your Creative

Posted: January 26th, 2011 by Suzanne Stock comment-icon 1

The late Robert Collier was one of the greatest direct mail copywriters of all time. Here’s what he said about writing sales letters:

The 3 Vital Elements of Successful B2B Direct Mail, Part 2 Your Offer

Posted: January 21st, 2011 by Suzanne Stock comment-icon 0

You can have the best data and creative in the world, but without an effective offer your mailing is destined to underperform.