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So, spurred on by the Chartered Institute of Marketing’s latest research that direct mail is most definitely the comeback kid in the business to business sector you have decided to ‘experiment’ with this medium.
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A survey by Marketing Sherpa last year revealed that some 80% of B2B purchasing decision makers claim not to begin looking for a supplier until they’re ready to buy. Despite this, most businesses selling to B2B markets spend around 90% of their budgets on outbound marketing and just 10% on inbound
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A modern fairy tale on why skimping on your marketing budgets can be a false economy.
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The current climate may already have had an impact on your business, but SMART BUSINESSES KEEP MARKETING during economic downturns. One of the biggest mistakes business owners make during periods of economic slowdown is to cut back on marketing and advertising. Instead the marketing efforts now need to be more focused. The relationships you have with your customers matter even more.
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It’s an ongoing challenge to maintain and increase the number of people opening and reading your emails. Here are some quick, specific things you can do to improve open rate responses. In particular…
