Posts Tagged ‘planning marketing’

Direct Marketing Guide Part 10: Success

Posted: September 1st, 2011 by Marketscan comment-icon 0

As so much planning goes into what communication you are sending out, ensure you leave enough time to plan what you will do with the successful outcome. Having spent so much effort getting customers, don’t lose them again through poor response or customer service.

Driving online sales through offline marketing – a lesson from Google

Posted: February 10th, 2011 by Suzanne Stock comment-icon 4

Last week we received a direct mailer in the post from – of all people – Google

The 3 Vital Elements of Successful B2B Direct Mail, Part 3 Your Creative

Posted: January 26th, 2011 by Suzanne Stock comment-icon 1

The late Robert Collier was one of the greatest direct mail copywriters of all time. Here’s what he said about writing sales letters:

The 3 Vital Elements of Successful B2B Direct Mail, Part 2 Your Offer

Posted: January 21st, 2011 by Suzanne Stock comment-icon 0

You can have the best data and creative in the world, but without an effective offer your mailing is destined to underperform.

Why you shouldn’t skimp on your marketing budget – a fairy tale titled ‘The Apprentice’

Posted: December 15th, 2010 by Marketscan comment-icon 0

A modern fairy tale on why skimping on your marketing budgets can be a false economy.