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You’re not alone if you’ve considered updating your marketing plan and lowering your prices as a knee-jerk reaction to the double dip recession we keep hearing about in the news.
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There was a time when telemarketing was all about going in with guns blazing, hammering through a pre-written script and asking for the sale, while barely pausing for breath, and then moving on to the next call, ad infinitum. The received wisdom was that you were playing a numbers game – if you made enough calls and delivered your tried-and-tested sales pitch to enough people a predictable number of them would part with their money.
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Last week we received a direct mailer in the post from – of all people – Google
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New research evaluated by the Marketscan team suggests that B2B telemarketing is alive and well, with budgets forecast to grow in 2011
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Marketscan Facebook Competition – You could win 3500 Business Leads worth £749!
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Sales leads could be boosted for marketing professionals by embracing the opportunities offered by Apple’s iPad, it has been claimed. Karin von Abrams, senior analyst at eMarketer, said businesses that use the technology to advertise have access to a typically affluent audience that is not averse to purchasing based on advertisement. Furthermore, the product could offer a better return than advertisement via smartphone devices. She commented: “On the whole, advertisers will be very interested in that larger, more intuitive format… Read more »
