Royal Mail privatisation 'will lead to benefits'
The full privatisation of the Royal Mail will lead to benefits for direct marketing firms due to the emergence of true competition, the…
Beware of wily characters in viral marketing
Sainsbury"s Christmas drinks voucher fiasco has led the firm to warn viral marketers to be on their guard against "wily…
'Rules change when it comes to mobile marketing' claim
Marketers need to be aware that when it comes to advertising on mobile phones, the rules are different to other media, a new report has…
Read More: 'Rules change when it comes to mobile marketing' claim
MySpace profiles a way forward if done well
Marketers should consider setting up a MySpace profile for their firm to drive traffic to their site, but have been warned to do this well,…
Olympics marketing bidding starts
Firms are starting to jostle with each other to win marketing rights for the London Olympics as the first big name is set to be…
New system pays people to read email
A new website has been set up to pay people for reading targeted email in return for supplying valuable consumer information.
Search marketing predictions for 2007
A marketing expert has made his claims for 2007, saying that there will be growing demand for agencies with a mix of natural and paid…
Irritating ads 'memorable'
A top marketing expert has declared that making a television advert irritating is not necessarily a bad thing.
Affiliate marketing tips given
Affiliate marketing systems - schemes that reward websites for driving traffic towards an advertiser - have had their advantages expounded…
Direct marketing 'needs database scrubbing'
Direct marketers have been urged to ensure that they practise database scrubbing otherwise they could be wasting their mailing…
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