Marketers wary of online media owners
Seven out of ten marketers do not trust online media owners and are not sure whether they are getting what they pay for, new research…
Social media 'lack effective metrics'
Marketers who adopt social media platforms as marketing tools are still struggling to find effective metrics, a new study…
Marketers must surmount growing unease with behavioural marketing
The majority of consumers want advertising that is relevant to them but do not want their online activity tracked in order receive it, new…
Read More: Marketers must surmount growing unease with behavioural marketing
Direct mail 'reverting back to postal phase'
Direct marketing is undergoing a reversion back to a "postal phase", according to industry experts.
Data management 'key for successful email marketing campaigns'
The effectiveness of email marketing campaigns can be determined by the accuracy of a firm's data, according to a new…
Read More: Data management 'key for successful email marketing campaigns'
B2B email marketing equally challenging as B2C
Business to business (B2B) email marketing is just as challenging as emailing other consumers, an expert has said.
First class stamp price increase
Royal Mail has increased the cost of a UK first-class stamp by two pence to 32p in total.
It is the second price rise by Royal…
Future of DM lies in integration
The future of successful marketing lies in the integration of a number of direct marketing methods, according to new research.
A…
Virus alerts come under criticism
Virus alerts that warn computer users of possible technical glitches on their PCs are as bad as spam advertising messages, according to an…
HR departments become spam targets
Recruitment firms and company human resources (HR) departments are being directly targeted by spammers, a new report suggests.
…
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