Tips for email marketing success
Deploying a two-stage subscription process rather than sending unsolicited email is key to achieving online marketing success, according to…
Email marketers must define their EVP
It is important to define your email value proposition (EVP) to achieve email marketing success, according to experts.
Email dominated by spam in July
Nearly 90 per cent of all emails scanned by online security firm SoftScan were spam during the month of July.
Google and Microsoft unite to tackle click fraud
Google, Microsoft and Yahoo! are members of an advertising group that has committed itself to tackling click fraud.
Picture spam on the increase
Image-based spam has increased 11 per cent in the last year, according to a new report.
Coke and Apple join in marketing push
Coke is to join with Apple"s iTunes in a joint marketing campaign.
Mailing campaign legal issues to be highlighted
Legislative issues affecting direct marketing campaigns are to be explained at a forthcoming conference.
Google takes on spam malware sites
Google is to start warning users of sites websites that could contain malware.
Spam top concern for IT staff
Spam is still a major concern for IT managers, according to recent research.
DMA backs Green Awards
The Direct Marketing Association (DMA) is backing the inaugural Green Awards as an institutional partner.
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