Target women for a merry Christmas
Marketers should target women this Christmas as a new survey reveals which sex is going to spend the most this season.
New mobile marketing opportunities
New technology means that mobile marketing can be taken to the next level, as demonstrated by the success of the Ministry of Sound"s latest…
Skills sell marketers
Marketers are being told to use direct mail as part of a broader understanding of client needs in order to see returns on…
'Junk food' ad proposals could lead to change in advertising
The proposals to restrict television advertising of foods deemed high in fat, sugar or carbohydrates to the under-16s could just shift…
Read More: 'Junk food' ad proposals could lead to change in advertising
Email marketing 'losing ground'
Email marketing techniques are losing ground and spam is to blame, experts from multinational firms have declared at a…
Packaging tweaks can boost sales
Minor tweaks to packaging designs can lead to an uplift in sales, experts have declared.
B2B tips for market optimisation
Business to business (B2B) marketers have been given instructions on how best to achieve market optimisation, with promises of how to "get…
Internet advertising to grow 28.2% in 2007
Global internet advertising spend is set to grow by as much as 28.2 per cent next year, beating growth of only 3.9 per cent for advertising…
Smell of advertising success
Advertising already plays to the senses of vision and hearing, but smell could soon be used more often thanks to a new…
Email up this Christmas
Email service providers (ESPs) are expecting an increase of up to 50 per cent in Christmas spending on email marketing, according to the…
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