Marketscan - 2008

You are browsing the archive for February 2008

Marketing Direct Forum announces speakers

The speaker list for the Marketing Direct Forum, due to take place in April, is beginning to take shape.

Marketing Direct today…

Posted 2 years, 3 months ago

Mass-marketing scams are to be targeted by the Office of Fair Trading (OFT) in a new high-profile campaign.

The consumer…

Dolland & Aitchison (D&A) is looking for a direct marketing (DM) agency to handle its customer relationship marketing (CRM).
…

MarketDeveloper is to launch the new version of its web-based customer relationship marketing (CRM) management system.

The…

Posted 2 years, 3 months ago

LifeScan is in the process of building the biggest direct marketing (DM) database of UK diabetes sufferers.

The Johnson &…

Marketers must not ignore the over-50s demographic, according to a new survey by marketing think tank Access to Senior Knowledge (ASK).…

Posted 2 years, 3 months ago

Spending on US email marketing will grow to $1.1 billion by 2010 from the current $885 million that is spent on it in 2005, according to…

Posted 2 years, 3 months ago

Alliance & Leicester has appointed the digital marketing agency Inbox Digital to handle all eCRM activity across its spectrum of retail…

Posted 2 years, 3 months ago

Direct mail spending fell for a second consecutive year, according to a new report.

The figures from Thompson Intermedia and…

Posted 2 years, 3 months ago

Belfast city centre has seen angry demonstrations from hundreds of Royal Mail workers as they went on strike over issues with their…