Unions warn of 40,000 job cuts by Royal Mail
Royal Mail plans to axe around 40,000 workers as part of a cost cutting device, unions claimed today.
The company admits that…
E-marketing tool records strong figures
E- target Nurture 3, a newly available e-marketing tool, has recorded impressive figures in beating industry standard click-through rates.…
Earls Court to host IDMF and IW shows
This year"s Internet World (IW) show and the International Direct Marketing Fair (IDMF) are to be hosted at Earls Court.
Taking…
UK to lag behind the US in 2006 DM expenditure
The UK will trail the US in direct marketing expenditure in 2006, according to a recent study.
The survey conducted by data…
Royal Mail privatisation 'will lead to benefits'
The full privatisation of the Royal Mail will lead to benefits for direct marketing firms due to the emergence of true competition, the…
Beware of wily characters in viral marketing
Sainsbury"s Christmas drinks voucher fiasco has led the firm to warn viral marketers to be on their guard against "wily…
'Rules change when it comes to mobile marketing' claim
Marketers need to be aware that when it comes to advertising on mobile phones, the rules are different to other media, a new report has…
Read More: 'Rules change when it comes to mobile marketing' claim
MySpace profiles a way forward if done well
Marketers should consider setting up a MySpace profile for their firm to drive traffic to their site, but have been warned to do this well,…
Olympics marketing bidding starts
Firms are starting to jostle with each other to win marketing rights for the London Olympics as the first big name is set to be…
New system pays people to read email
A new website has been set up to pay people for reading targeted email in return for supplying valuable consumer information.
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