Utilise marketing departments to spur growth
Companies that encourage creativity within their marketing departments often experience stronger growth, according to a new study.
…
Branded advertisement in pipeline for Google
Leading internet search engine Google is considering ways of developing a branded advertising operation.
The company has…
Internet will not shift traditional advertising
The internet will not destroy traditional advertising, the head of an advertising giant has said.
Sir Martin Sorrell, chief…
Desktop marketing takes off
Desktop marketing by major firms is being tipped by industry experts to take off soon in a big way.
Tools such as Virgin…
Online marketing sector grows in stature
Online marketing has doubled in its use in the past year, new research has shown.
A survey for the Online Marketing Show shows…
Marketers should adopt digital tools
Marketers should become more responsive to digital tools in order to get their message across, an industry expert has urged.
…
Silver surfers are big marketing target
The over-50s who use the internet are set to become the next big potential for marketing opportunities, a new survey suggests.
A…
High street retail marketing trends shift
A shift in the high street retail marketing has been uncovered by a new survey.
Research on behalf of the UK"s biggest shop…
Search marketing revenues continue to grow
The demand for search marketing continues to grow, which is also boosting the amount of work that is outsourced to independent marketing…
Young children affect marketing techniques
Young children affect the purchasing decisions of parents, new research has claimed.
A Nickelodean survey of two to 12 year olds…
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