Subliminal ads 'effective in marketing'
Subliminal messages may be effective in marketing and advertising strategies for brands, a new study suggests.
Definition of spam "effectively changed"
The definition of spam has effectively changed from 'unsolicited commercial email' - a concept based on permission - to a perception-based…
Online ad spending set to show yet more growth
The UK leads Europe in terms of total online advertising spending and is expected to experience even more growth in the sector, new figures…
Marketers could face jail for unwanted mail under new law
Marketers now face prison if they persistently ignore the wishes of consumers who do not wish to be contacted for marketing…
Read More: Marketers could face jail for unwanted mail under new law
Best Practice Alliance forms to raise profile of B2B marketing
A host of leading marketing communications trade bodies have come together to form the B2B Best Practice Alliance, in a bid to raise the…
Read More: Best Practice Alliance forms to raise profile of B2B marketing
Adware tops Kapersky's malware list
An adware programme has topped security firm Kaspersky Lab monthly malware list for the first time.
Customer data main obstacle to effective personalised marketing
Inadequate customer data is the key obstacle facing marketing executives in adopting personalised communication techniques, new research…
Read More: Customer data main obstacle to effective personalised marketing
B-to-B marketers seek out "sphere of influence"
B-to-B marketers distinguish between several types of contacts, when faced with many executives in the decision-making chain, while trying…
Direct marketers expect growth in Q1 2008
Direct marketers are expecting more growth in the first quarter of 2008, according to the Direct Marketing Association's Quarterly Business…
David Cameron hits out against postal closures
Conservative leader David Cameron has criticised the government for allowing postal networks to worsen to the point where closures seem the…
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