Marketers spend big on customised content
Business marketers spend on average 29 per cent of their marketing budgets on creating customised content, new research…
TNT launches eco scheme for direct marketers
A new scheme has been launched by TNT Post to give companies the opportunity to demonstrate their environmental credentials to…
Postal privatisation delivers "no benefits"
Opening up the postal market to private sector competition has given consumers and small businesses no benefits, an independent review has…
Direct mail leads to higher brand awareness
Consumers that receive direct mail are more likely to have higher brand awareness than those who do not, a new study…
Spam to mimic friends' email
Web users are being warned about a potential new online threat, with new spam and phishing scams developing the ability to mimic the ways…
New tax on staff emails
Employers in the UK could be faced with a new tax on business computer equipment that will affect personal emails and use of the internet.…
Good online relationship key to marketing
Fostering a positive online consumer relationship is a key factor in marketing, according to new research.
Foiyance and the…
UK advertising spending rises
Spending on advertising in the UK rose by 1.8 per cent in 2005 when compared with the 2004 figures, according to a new study.
…
Microsoft to move into advertising
Microsoft will launch a new online advertising platform aiming to capitalise on revenue from search engine marketing.
The new…
Scottish postal delays
The postal service in Scotland is suffering major delays after a freight carrier was forced to ground its fleet on Thursday night.
…
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