Know your online demographics
A new survey has shown a surprising demographic for search click-throughs, highlighting the need for marketers to fully research their…
New tricks for email marketing remain
Even though email marketing is getting old in the fast-paced world that is technology, there are still new methods and tricks to be learnt,…
Mobile marketers 'need more creativity'
Mobile marketers have been told to be more creative in their digital marketing strategies, in particular with their use of songs.…
C4: Internet ad spend part of deep structural change
Channel 4"s head has declared that the shift in marketing spend to the internet is not just a cyclical issue but part of a long-term…
Read More: C4: Internet ad spend part of deep structural change
Social networking ad spend set to rocket
Spending on social network websites such as MySpace and Facebook is set to grow by 147 per cent next year, a marketing analyst…
BBC could be new marketing opportunity
The BBC could be the next marketing opportunity up for grabs as a new report finds that the corporation could be looking for ways to…
New technology allowing DRTV to boom
New technology means that the marketing opportunities for direct response television (DRTV) are set to increase even further, an expert has…
Recruitment marketing faces new challenges
Marketing in the online recruitment sector is set to intensify as the market is likely to undergo a rationalisation, an industry guru has…
DM beats spam, study says
Consumers prefer direct mail over email-based spam, a new study on marketing tools and their effectiveness has found.
Online video marketing 'needs context'
Digital marketers have been told that while online video marketing is growing as an important medium, its use needs to be kept in…
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