Direct marketers must wake up to digital
A leading marketer has warned the direct marketing industry to wake up to the possibilities of digital or lose out on the £1.5 billion…
NCC: Consumers should be advised of ID theft
Businesses should be forced to warn their clients if their personal data is at risk from theft, according to the National Consumer Council…
Emailing marketing conference to return
Following its success earlier this year, the Email Marketing for the Real World conference returns to London on November 9th…
Dealing with unwanted attention
When given the opportunity, Britons seem incredibly eager to block "junk mail", but even though the Royal Mail has operated an…
Two in five companies outsource DM campaign management
Direct marketing (DM) campaign management is outsourced in 42 per cent of companies, according to new research.
Read More: Two in five companies outsource DM campaign management
DMA inundated with MPS requests
The Direct Marketing Association (DMA) said that it has been inundated with requests for people to remove their name from "junk…
Experiential marketing body closes
The trade body for the experiential marketing sector has closed amid insufficient interest.
Effective data use 'key' to direct marketing
Amid a changing marketing climate, the effective use of data is key to a successful strategy, an expert has claimed.
IDM celebrates 20th anniversary
The Institute of Direct Marketing (IDM) has announced a raft of new initiatives to coincide with its 20th anniversary…
Boardrooms 'lacking marketers'
New research has revealed that there remains a dearth of marketers on company boards.
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