Young people ‘prefer direct marketing’
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Young people feel more comfortable with direct mail than any other form of marketing, it has been revealed.
A recent study by ICOM highlighted how individuals aged 18 to 34 are three times more likely to be suspicious of online marketing attempts than for direct mail offerings.
It found that across a range of products – from prescriptive medicine to food – consumers were more inclined to prefer offline marketing efforts than online content.
ZD Net reported: "The survey also indicated that consumers of all ages are finding postal mail more trustworthy these days. Information is more private if sent through the mail versus email or online."
Elsewhere, the Direct Mail Advertising Services – A Global Strategic Business Report by Paul Chapman recently forecast the direct marketing sector could reach $25 billion (£15.62 billion) by 2015.
It also revealed the European sector is being driven by mass direct marketing initiatives and multi-channel promotions.
Posted by Daryl Jay, Business Development Director – Sales, Industry News, General Marketing
I think the reason is most people are not using proper marketing methods nor deliver what they promise. Still there are a huge amount of people who don’t trust online resources. These people get carried away quite easily.