January 2008 News
Page 1 of 2
First Page | Previous Page | Next Page | Last Page
Internet shoppers up by 40% in two years
Over 85 per cent of the global online population has used the internet to make a purchase in the last two years, new figures show. Accordin...
Read More: Internet shoppers up by 40% in two yearsPosted on 31/01/2008
Marketers should "think" like their target audience
Businesses should try and think like the customers the are trying to target when designing direct mail campaigns, according to the Chartered...
Read More: Marketers should "think" like their target audiencePosted on 31/01/2008
ICO calls for "unlimited" fines for flouting data law
The Information Commissioner Richard Thomas has called on the government to create a new law to fine those who recklessly or knowingly breac...
Read More: ICO calls for "unlimited" fines for flouting data lawPosted on 30/01/2008
Marketers must only send 'relevant' emails
Marketers should do their "utmost" to make sure that they only send their customers relevant emails, E-consultancy said yesterday....
Read More: Marketers must only send 'relevant' emailsPosted on 30/01/2008
Poor CMSs can ruin search engine rankings
Poorly designed content management systems (CMS) can be the single largest cause of problems to websites than any other factor, an industry ...
Read More: Poor CMSs can ruin search engine rankingsPosted on 29/01/2008
Marketers not confident in tracking campaigns
Over half of senior marketers say that they are only "somewhat confident" or "not confident at all" when it comes to tra...
Read More: Marketers not confident in tracking campaignsPosted on 29/01/2008
Online ads face backlash in 2008
Online advertising could face a public backlash in 2008, as consumers become increasingly hostile towards behaviour tracking, according to n...
Read More: Online ads face backlash in 2008Posted on 28/01/2008
Careers in marketing popular with graduates
Marketing is a popular career for new graduates because of the varied nature of the job and the salary, which can get "very quickly int...
Read More: Careers in marketing popular with graduatesPosted on 28/01/2008
Consumers more environmentally aware
Global manufacturing and green issues increasingly figured prominently on the spending of consumers over the holiday period, new figures ind...
Read More: Consumers more environmentally awarePosted on 25/01/2008
Marketers' confidence hits two-year low
The confidence of marketing professionals about the financial prospects of their companies has dropped to a two-and-a-half year low, accordi...
Read More: Marketers' confidence hits two-year lowPosted on 25/01/2008
Ad spend and networking sites set to grow in 2008
Online advertising will surpass £3 billion, according to 2008 forecasts by marketing firm eMarketer. Despite uncertainties in the UK's...
Read More: Ad spend and networking sites set to grow in 2008Posted on 25/01/2008
Silver surfers expected to ride more online waves in 2008
The social and cultural gap between those aged 55 and older who join the online population and those who don't, is expected to widen in 2008...
Read More: Silver surfers expected to ride more online waves in 2008Posted on 24/01/2008
Email most popular channel for marketers
Email is the most popular and effective marketing medium for industry professionals, new research suggests. According to Datran Media's sec...
Read More: Email most popular channel for marketersPosted on 24/01/2008
Email most popular channel for marketers
Email is the most popular and effective marketing medium for industry professionals, new research suggests. According to Datran Media's sec...
Read More: Email most popular channel for marketersPosted on 24/01/2008
UGV exceeds 20 billion views in 2007
User-generated video (UGV) scored 22.4 billion views in 2007 - up 70 per cent from 13.2 billion views in 2006, newly released statistics sho...
Read More: UGV exceeds 20 billion views in 2007Posted on 23/01/2008
Marketers should focus DM on existing customers too
Small and medium-sized enterprises (SMEs) should target their existing customers with direct marketing rather than using it solely to find n...
Read More: Marketers should focus DM on existing customers tooPosted on 23/01/2008
Web 2.0 tool extends marketers' reach to social networks
A new marketing tool which enables marketers to harness the power of social networks to help email campaigns go viral has been launched. Do...
Read More: Web 2.0 tool extends marketers' reach to social networksPosted on 22/01/2008
Affiliate marketing generates over £3bn
Affiliate marketing in the UK grew by an estimated 45 per cent in 2007, generating more than £3 billion in online sales, according to n...
Read More: Affiliate marketing generates over £3bnPosted on 22/01/2008
Search marketing leads UK online spend
Search marketing accounts for the majority of online ad spending compared with other formats, new research indicates. This type of marketin...
Read More: Search marketing leads UK online spendPosted on 21/01/2008
Ad inserts more influential than TV marketing
Advertising inserts are the most important marketing medium for influencing purchasing decisions, new research shows. According to the Cust...
Read More: Ad inserts more influential than TV marketingPosted on 21/01/2008
Europeans still reluctant to embrace mobile marketing
Many mobile phone users in Europe are still resistant to receiving marketing material through their handsets, new research indicates. The M...
Read More: Europeans still reluctant to embrace mobile marketingPosted on 18/01/2008
Internet has changed the face of direct marketing
The rise of the internet has made the biggest difference to the changing face of direct marketing strategies, according to the Chartered Ins...
Read More: Internet has changed the face of direct marketingPosted on 18/01/2008
New EU proposals to limit online marketing activity
New statutory controls for online marketing are being considered by the European parliament, particularly for behavioural targeting - a grow...
Read More: New EU proposals to limit online marketing activityPosted on 18/01/2008
Postcomm reduces license fees to encourage competition
Competition in the postal market is set to intensify following Postcomm's simplification of its licensing procedure for non-universal servic...
Read More: Postcomm reduces license fees to encourage competitionPosted on 17/01/2008
Email overtaking traditional mail as favoured marketing medium
Email is an "increasingly successful" medium with direct marketing strategies, the Chartered Institute of Marketing (CIM) said yes...
Read More: Email overtaking traditional mail as favoured marketing mediumPosted on 17/01/2008
