2009 News
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Business data shows direct mail remains popular
Many clients remain partial to direct mail marketing techniques because of its advanta...
Read More: Business data shows direct mail remains popularPosted on 22/12/2009
Marketers to focus on email leads and online platforms next year
Marketers are positive about the prospect of the email marketing...
Read More: Marketers to focus on email leads and online platforms next yearPosted on 22/12/2009
'CRM helps convert email leads and promote ROI'
Just over one in five marketers believe that customer relationship management (CRM) activities have the most benefit to return on investment...
Read More: 'CRM helps convert email leads and promote ROI'Posted on 21/12/2009
Online threats compromise security of data lists
Online threats could adversely affect a company's brand image as well as the security of their business data and Online threats compromise security of data lists
Posted on 21/12/2009
Database attacks 'could threaten mailing lists and data lists'
Marketers' mailing lists could come under increasing threat...
Read More: Database attacks 'could threaten mailing lists and data lists'Posted on 18/12/2009
ERP can help organise data lists
Using an enterprise resource planning (ERP) system can enable firms to better organise their ERP can help organise data lists
Posted on 17/12/2009
Business data shows online ad spend on the rise
Online advertising expenditure is set to grow noticeably in the New Year, new research suggests. According to a survey conducted by New Med...
Read More: Business data shows online ad spend on the risePosted on 17/12/2009
Cloud computing 'keeps business data most secure'
Cloud computing providers are best placed to keep business data as secure as possible, an expert has said. Martino Corbelli, marketing dire...
Read More: Cloud computing 'keeps business data most secure'Posted on 16/12/2009
'Marketers should focus on business data and internal branding'
B2B marketers should focus on business data and internal branding instead of trying to do too much at once, an expert has advised. Lois Bra...
Read More: 'Marketers should focus on business data and internal branding'Posted on 16/12/2009
CMOs exploit business data
An increasing number of chief marketing officers (CMO) are making using of crucial business and consumer data to shape their offerings, a ne...
Read More: CMOs exploit business dataPosted on 15/12/2009
Marketers urged to target email leads
Marketers should focus on targeted campaign strategies that deliver immediate, tangible results, according to SEO.com. The firm suggested t...
Read More: Marketers urged to target email leadsPosted on 15/12/2009
'Firms not confident with business data measurement'
Many firms are not confident with using data analytics as part of their ...
Read More: 'Firms not confident with business data measurement'Posted on 14/12/2009
Marketers use CRM for email leads
A new survey has found that marketers use customer relationship management (CRM) systems to organise their Marketers use CRM for email leads
Posted on 08/12/2009
Business data storage back on the rise
More firms are making use of data storage systems to organise their Business data storage back on the rise
Posted on 08/12/2009
'British firms must comply with UK business data laws'
British firms must still adhere to UK data laws if they use technology providers that store their business data abroad, an expert has advise...
Read More: 'British firms must comply with UK business data laws'Posted on 07/12/2009
Data lists can benefit from latest IT technology
Taking full advantage of the latest technology can help firms organise their Read More: Data lists can benefit from latest IT technology
Posted on 07/12/2009
Marketers urged to persist with email leads
Marketers should be persistent with direct mail and Marketers urged to persist with email leads
Posted on 04/12/2009
Marketers urged to focus on active leads on mailing lists
Marketers should target the most active portions of their maili...
Read More: Marketers urged to focus on active leads on mailing listsPosted on 04/12/2009
Email lists 'growing at a steady rate'
A new survey reveals that marketers' emailing lists are grow...
Read More: Email lists 'growing at a steady rate'Posted on 03/12/2009
'CRM helps management of mailing lists'
Implementing Customer Relationship Management (CRM) systems helps firms organise their 'CRM helps management of mailing lists'
Posted on 02/12/2009
'Marketers should focus on good business data'
Marketers should always respond to consumers' queries if they have a problem with communications they have received, an expert has advised. ...
Read More: 'Marketers should focus on good business data'Posted on 02/12/2009
Marketing communications 'must be permission-based'
Firms should make sure their marketing messages are permission-based, an expert body has warned. According to Altersage, permission-based m...
Read More: Marketing communications 'must be permission-based'Posted on 01/12/2009
Tangible direct mail 'still preferred by consumers'
Consumers still like to receive direct mail marketing communications because they are ...
Read More: Tangible direct mail 'still preferred by consumers'Posted on 01/12/2009
Study highlights effectiveness of database marketing
Database marketing is one of the most effective platforms to use in a multi-channel campaign, new research shows. According to a survey fro...
Read More: Study highlights effectiveness of database marketingPosted on 30/11/2009
Social networks 'encourage brand engagement'
Marketers should use social networks to encourage consumer brand engagement, an expert has advised. Geoff Galat, vice-president of marketin...
Read More: Social networks 'encourage brand engagement'Posted on 30/11/2009
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