2010 News
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Definition of valuable business data 'is rapidly changing'
The definition of what is valuable business data is beginning to evolve, a new study suggests. According to a survey conducted by employmen...
Read More: Definition of valuable business data 'is rapidly changing'Posted on 08/03/2010
'SEO helps capture email leads'
The top marketing trend for 2010 is to use search engine optimisation (SEO) to capture 'SEO helps capture email leads'
Posted on 08/03/2010
SaaS for mailings lists could grow in demand, research suggests
The use of Software-as-a-Service (SaaS) for organising mailings may be on the rise, new research suggests. According to figures released by...
Read More: SaaS for mailings lists could grow in demand, research suggestsPosted on 05/03/2010
Marketers advised to target email leads globally
A marketing expert has highlighted the importance of targeting e...
Read More: Marketers advised to target email leads globallyPosted on 04/03/2010
Small firms use social media to capture email leads
Small companies are using social media platforms to capture emai...
Read More: Small firms use social media to capture email leadsPosted on 03/03/2010
Catalogues help secure email leads, report suggests
Offline direct mail campaigns can help to secure Catalogues help secure email leads, report suggests
Posted on 03/03/2010
Firms look to CRM to organise mailing lists in 2010
A new survey suggests that many firms will be looking to customer relationship management (CRM) systems to organise their Firms look to CRM to organise mailing lists in 2010
Posted on 02/03/2010
Business data 'is more accessible to firms'
Business data and market intelligence is becoming increasingly accessible to firms, an expert has said. Barbara Bix, managing principal of ...
Read More: Business data 'is more accessible to firms'Posted on 02/03/2010
'Technology can help marketers replenish mailing lists'
Marketers have been urged to implement technology in their marketing campaigns as they seek to replenish their 'Technology can help marketers replenish mailing lists'
Posted on 01/03/2010
Social media 'helps business data collection'
An expert has highlighted the growing trend of marketers using social media platforms to gather crucial business data. Nathan McDonald, man...
Read More: Social media 'helps business data collection'Posted on 01/03/2010
Researching prospects 'helps firms gain useful business data'
Collecting business data by researching email leads is one o...
Read More: Researching prospects 'helps firms gain useful business data'Posted on 26/02/2010
Cloud systems 'could compromise business data safety'
Cloud and virtualisation systems could pose a threat to companies' business data, an expert has warned. Trevor Dearing, head of enterprise ...
Read More: Cloud systems 'could compromise business data safety'Posted on 26/02/2010
Firms use secure mobile storage to safeguard business data
Companies are increasingly using secure portable storage devices to safeguard their business data, an expert has said. Andy Cordial, managi...
Read More: Firms use secure mobile storage to safeguard business dataPosted on 25/02/2010
Marketers advised to segment their consumer lists
An expert has highlighted the importance of marketers segmenting their consumer lists. Mathematical marketing expert Dr Mark Klein explaine...
Read More: Marketers advised to segment their consumer listsPosted on 24/02/2010
Social networks 'can provide crucial business data for marketers'
Business data obtained from consumers' social networking habits can prove extremely valuable to marketers, an expert has suggested. Jacob M...
Read More: Social networks 'can provide crucial business data for marketers'Posted on 24/02/2010
'Greater investment needed to meet growing demand of business data storage'
Global storage capacities need greater investment in order to cope with future demand for mailings lists and business data storage, an exper...
Read More: 'Greater investment needed to meet growing demand of business data storage'Posted on 24/02/2010
'Social media could help target email leads'
An expert has highlighted the potential of social media to help target 'Social media could help target email leads'
Posted on 23/02/2010
Bad customer service could adversely affect conversion rates of email leads
Poor customer service can negatively affect a company's chances of securing Read More: Bad customer service could adversely affect conversion rates of email leads
Posted on 23/02/2010
Email marketing evolves as firms strive to capture email leads
Email marketing is evolving as marketers continue to strive ...
Read More: Email marketing evolves as firms strive to capture email leadsPosted on 23/02/2010
Email newsletters can help capture email leads
An expert has highlighted the importance of email newsletter...
Read More: Email newsletters can help capture email leadsPosted on 22/02/2010
Firms urged to safeguard their business data
An expert has urged companies to focus on disaster recovery plans to safeguard their Firms urged to safeguard their business data
Posted on 22/02/2010
Over 25% of firms compromise the security of their mailing lists
Many firms are putting the security of their data lists and...
Read More: Over 25% of firms compromise the security of their mailing listsPosted on 22/02/2010
'Marketers increasingly use targeted mailing lists'
Marketers are increasingly making use of more targeted mailing ...
Read More: 'Marketers increasingly use targeted mailing lists'Posted on 08/02/2010
Business data shows print-based ad spend declines
A new survey shows that 41 per cent of marketers plan to reduce their expenditure on print media this year. The study, conducted by ExactTa...
Read More: Business data shows print-based ad spend declinesPosted on 08/02/2010
'Franking machines can be used to clean mailing lists'
Franking machines can be used to improve business data hygiene an...
Read More: 'Franking machines can be used to clean mailing lists'Posted on 05/02/2010
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