January 2010 News
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New ICO figures reveal extent of business data security breaches
There have been more than 800 breaches of business data security over the past few years, new figures reveal. According to statistics from ...
Read More: New ICO figures reveal extent of business data security breachesPosted on 29/01/2010
Firms compromise business data security, study shows
A new survey suggests that many firms are not taking business data security seriously enough and may be compromising security. According t...
Read More: Firms compromise business data security, study showsPosted on 29/01/2010
Firms boost use of CRM for mailing lists
Companies are boosting their use of customer relationship management (CRM) for organising their Firms boost use of CRM for mailing lists
Posted on 28/01/2010
Offline marketing secures email leads
Offline marketing strategies are more effective at capturing prospects than online ones, a new study suggests. An Adweek Media/Harris Poll ...
Read More: Offline marketing secures email leadsPosted on 27/01/2010
Direct mail will capture email leads in 2010
Direct mail will continue to be a prime way of capturing prospects and making money in...
Read More: Direct mail will capture email leads in 2010Posted on 27/01/2010
'Business data migration will be more popular in 2010'
Business data migration is set to become increasingly popular in 2010, an expert has predicted. David Galton-Fenzi, group sales director at...
Read More: 'Business data migration will be more popular in 2010'Posted on 27/01/2010
'Social media helps covert email leads'
Social media can be used to attract email leads and convert ...
Read More: 'Social media helps covert email leads'Posted on 26/01/2010
Weak passwords compromise business data security
A new survey shows that firms are using weak computer passwords, which could pose a threat to Weak passwords compromise business data security
Posted on 26/01/2010
Business data shows consumers find green marketing confusing
One in four consumers find environmentally-friendly marketing communications confusing, a new survey reveals. According to a report from Bu...
Read More: Business data shows consumers find green marketing confusingPosted on 26/01/2010
'Collecting website visitor data can help improve mailing lists'
An expert has advised marketers to improve the quality of their Read More: 'Collecting website visitor data can help improve mailing lists'
Posted on 25/01/2010
Business data collection tool could increase popularity of online ads
A new internet audience measurement tool could increase the popularity of online advertising, the Internet Advertising Bureau (IAB) has said...
Read More: Business data collection tool could increase popularity of online adsPosted on 25/01/2010
'Firms should be reminded to keep business data safe'
Businesses need to be reminded about the importance of keeping their business data secure, an expert has said. Simon Heron, internet securi...
Read More: 'Firms should be reminded to keep business data safe'Posted on 22/01/2010
Mailing lists 'could come under threat' as online attacks grow
Marketers could see their mailing lists and databases come ...
Read More: Mailing lists 'could come under threat' as online attacks growPosted on 22/01/2010
Value is key to capturing email leads
Providing value is one of the best ways for marketers to hold on to prospective Read More: Value is key to capturing email leads
Posted on 21/01/2010
Marketers urged to maintain clean mailing lists
Marketers have been advised to incorporate delivery information into their Read More: Marketers urged to maintain clean mailing lists
Posted on 20/01/2010
'Business data use to grow in 2010'
An increasing number of firms expect their use of business data to grow over the coming year, new research predicts. According to a study c...
Read More: 'Business data use to grow in 2010'Posted on 20/01/2010
Emails leads 'should be treated with care'
An expert has urged marketers to treat their email leads wit...
Read More: Emails leads 'should be treated with care'Posted on 19/01/2010
Firms turn to social media for business data
An increasing number of marketers are garnering crucial business data from social networks, a new survey from Cisco Systems reveals. The st...
Read More: Firms turn to social media for business dataPosted on 19/01/2010
'Marketers should collect right amount of business data'
An expert has advised marketers to focus on collecting the right amount of business data to complement their campaign strategies. Traci Ger...
Read More: 'Marketers should collect right amount of business data'Posted on 19/01/2010
Marketers to crowdsource organisation of mailing lists this year
Many marketers will be crowdsourcing the organising of their ma...
Read More: Marketers to crowdsource organisation of mailing lists this yearPosted on 18/01/2010
Business data shows use of inserts is on the rise
Marketers increased the amount of free standing inserts they used as part of their offline campaigns last year, new figures reveal. Accordi...
Read More: Business data shows use of inserts is on the risePosted on 18/01/2010
Expert urges marketers to trim mailing lists
An expert has advised marketers to streamline their mailing lis...
Read More: Expert urges marketers to trim mailing listsPosted on 15/01/2010
'Pay walls could alienate email leads'
Introducing pay walls on internet sites could reduce the number of page impressions they generate, an expert has warned. Chris Lake, editor...
Read More: 'Pay walls could alienate email leads'Posted on 15/01/2010
'Cloud computing can protect mailing lists during cold spell'
Cloud computing can help firms protect their business data during the current cold snap, an expert has suggested. Rob Lovell, chief executi...
Read More: 'Cloud computing can protect mailing lists during cold spell'Posted on 14/01/2010
Business data shows ad industry will improve in 2010
The UK's advertising and marketing industry is expected to emerge from the recession this year, according to forecasts by GroupM. Although ...
Read More: Business data shows ad industry will improve in 2010Posted on 13/01/2010
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