Businesses who are considering targeting their messages through email marketing should take heed of the results of recently-conducted resear...
Read More: New research shows permission emails are working
Focusing direct marketing drives through online channels is increasingly becoming seen in a more positive light, it has been suggested. Acc...
Read More: Email marketing 'gaining respectability'
The setting up of microsites can be helpful in the generation of plentiful business leads, according to one group. Business in Berkshire ha...
Read More: Microsites can 'help generate business leads'
Companies will put more emphasis on content in their online marketing activities over 2009, a new piece of research suggests. Enewsletters/...
Read More: Online marketing to focus on content
Business-to-business (B2B) marketers are more likely to frequent networking sites which offer productivity services, one expert has suggeste...
Read More: Productivity services are major pull on B2B networking sites
Business-to-business marketers can still use online avenues to spread their message to fellow firms, a senior figure at Google has indicated...
Read More: Online economy "still growing", says Google chief
Businesses that use certified direct marketing emails are more likely to have higher "revenue and profit" compared to competitors,...
Read More: Higher profit with 'email certification'
Spending on UK marketing is expected to fall by six per cent in 2009, forecasts indicate. According to Group M's This Year, Next year repor...
Read More: UK direct marketing spending 'to fall'
The key to success in the credit crunch is direct mail marketing, an industry expert has claimed. Increased communication, creative investm...
Read More: Direct mail is 'key' to downturn success
Arguments about whether direct mail is better or worse than email marketing have been branded "nonsense" by an industry expert. A...
Read More: Direct vs email arguments are "nonsense"
Some of the trends seen in business-to-consumer marketing have had an effect on the "psyche" of business-to-business targets, one ...
Read More: Value for money 'key in B2B'
More than eight in ten UK organisations are wasting money by not removing duplicate names from their Read More: Firms lose out through 'duplicate' delivery
Companies are more likely to respond to B2B marketing messages, often sent using Firms 'more responsive to direct marketing'
Firms feeling under pressure from the ongoing economic downturn are being warned not to sacrifice their online marketing spend. Speaking at...
Read More: Don't cut online spend, marketers told
The results of a newly-published survey have demonstrated the importance of websites to B2B marketers, including those using Survey confirms website B2B marketing importance
Those firms outsourcing their telemarketing campaigns should consider hiring a professional service, according to one expert Business devel...
Read More: Telemarketing "is better done professionally"
In times of economic uncertainty, marketers face two choices - they can either cut marketing spend in an attempt to save money, or they can ...
Read More: Importance of websites to effective integrated marketing
Telemarketing can be a potent marketing tool when used wisely - it also has the dangerous potential to tarnish a brand when conducted in the...
Read More: Telemarketing turn-off
Business-to-business marketers are being urged to consider introducing Wobbly Heads into their direct mail campaigns. Promotional pop-up pr...
Read More: B2B marketers targeted by Wobbly Heads
Marketers wondering which communications methods to utilise should take note of the fact that the methods used to communicate messages in th...
Read More: Lesson for B2B marketers as public sector reviews communications methods
High-speed internet services could be impacting on the decision making of online marketers, including those making use of database services....
Read More: Online advertising buoyed by broadband
Spammers will continue to target firms in an effort to drum up sales as long as the technique continues to work, one expert has said. Carol...
Read More: Spamming 'will continue as form of online marketing'
Despite the ongoing financial downturn, firms looking to cut costs should look at other outgoings before deciding to sacrifice their direct ...
Read More: Don't cut direct marketing budgets, urges experts
Transport for London (TfL) is planning to review its marketing account, it has been revealed. According to Marketing Week, the review will ...
Read More: TfL to review marketing account
Dividing business lists into different segments can hel...
Read More: Segmentation of business lists recommended