Business Mailing Lists News
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New research shows permission emails are working
Businesses who are considering targeting their messages through email marketing should take heed of the results of recently-conducted resear...
Read More: New research shows permission emails are workingPosted on 02/01/2009
Email marketing 'gaining respectability'
Focusing direct marketing drives through online channels is increasingly becoming seen in a more positive light, it has been suggested. Acc...
Read More: Email marketing 'gaining respectability'Posted on 31/12/2008
Microsites can 'help generate business leads'
The setting up of microsites can be helpful in the generation of plentiful business leads, according to one group. Business in Berkshire ha...
Read More: Microsites can 'help generate business leads'Posted on 22/12/2008
Online marketing to focus on content
Companies will put more emphasis on content in their online marketing activities over 2009, a new piece of research suggests. Enewsletters/...
Read More: Online marketing to focus on contentPosted on 19/12/2008
Productivity services are major pull on B2B networking sites
Business-to-business (B2B) marketers are more likely to frequent networking sites which offer productivity services, one expert has suggeste...
Read More: Productivity services are major pull on B2B networking sitesPosted on 19/12/2008
Online economy "still growing", says Google chief
Business-to-business marketers can still use online avenues to spread their message to fellow firms, a senior figure at Google has indicated...
Read More: Online economy "still growing", says Google chiefPosted on 15/12/2008
Higher profit with 'email certification'
Businesses that use certified direct marketing emails are more likely to have higher "revenue and profit" compared to competitors,...
Read More: Higher profit with 'email certification'Posted on 12/12/2008
UK direct marketing spending 'to fall'
Spending on UK marketing is expected to fall by six per cent in 2009, forecasts indicate. According to Group M's This Year, Next year repor...
Read More: UK direct marketing spending 'to fall'Posted on 11/12/2008
Direct mail is 'key' to downturn success
The key to success in the credit crunch is direct mail marketing, an industry expert has claimed. Increased communication, creative investm...
Read More: Direct mail is 'key' to downturn successPosted on 11/12/2008
Direct vs email arguments are "nonsense"
Arguments about whether direct mail is better or worse than email marketing have been branded "nonsense" by an industry expert. A...
Read More: Direct vs email arguments are "nonsense"Posted on 11/12/2008
Value for money 'key in B2B'
Some of the trends seen in business-to-consumer marketing have had an effect on the "psyche" of business-to-business targets, one ...
Read More: Value for money 'key in B2B'Posted on 09/12/2008
Firms lose out through 'duplicate' delivery
More than eight in ten UK organisations are wasting money by not removing duplicate names from their Read More: Firms lose out through 'duplicate' delivery
Posted on 08/12/2008
Firms 'more responsive to direct marketing'
Companies are more likely to respond to B2B marketing messages, often sent using Firms 'more responsive to direct marketing'
Posted on 05/12/2008
Don't cut online spend, marketers told
Firms feeling under pressure from the ongoing economic downturn are being warned not to sacrifice their online marketing spend. Speaking at...
Read More: Don't cut online spend, marketers toldPosted on 04/12/2008
Survey confirms website B2B marketing importance
The results of a newly-published survey have demonstrated the importance of websites to B2B marketers, including those using Survey confirms website B2B marketing importance
Posted on 03/12/2008
Telemarketing "is better done professionally"
Those firms outsourcing their telemarketing campaigns should consider hiring a professional service, according to one expert Business devel...
Read More: Telemarketing "is better done professionally"Posted on 02/12/2008
Importance of websites to effective integrated marketing
In times of economic uncertainty, marketers face two choices - they can either cut marketing spend in an attempt to save money, or they can ...
Read More: Importance of websites to effective integrated marketingPosted on 02/12/2008
Telemarketing turn-off
Telemarketing can be a potent marketing tool when used wisely - it also has the dangerous potential to tarnish a brand when conducted in the...
Read More: Telemarketing turn-offPosted on 02/12/2008
B2B marketers targeted by Wobbly Heads
Business-to-business marketers are being urged to consider introducing Wobbly Heads into their direct mail campaigns. Promotional pop-up pr...
Read More: B2B marketers targeted by Wobbly HeadsPosted on 26/11/2008
Lesson for B2B marketers as public sector reviews communications methods
Marketers wondering which communications methods to utilise should take note of the fact that the methods used to communicate messages in th...
Read More: Lesson for B2B marketers as public sector reviews communications methodsPosted on 21/11/2008
Online advertising buoyed by broadband
High-speed internet services could be impacting on the decision making of online marketers, including those making use of database services....
Read More: Online advertising buoyed by broadbandPosted on 20/11/2008
Spamming 'will continue as form of online marketing'
Spammers will continue to target firms in an effort to drum up sales as long as the technique continues to work, one expert has said. Carol...
Read More: Spamming 'will continue as form of online marketing'Posted on 18/11/2008
Don't cut direct marketing budgets, urges experts
Despite the ongoing financial downturn, firms looking to cut costs should look at other outgoings before deciding to sacrifice their direct ...
Read More: Don't cut direct marketing budgets, urges expertsPosted on 17/11/2008
TfL to review marketing account
Transport for London (TfL) is planning to review its marketing account, it has been revealed. According to Marketing Week, the review will ...
Read More: TfL to review marketing accountPosted on 13/11/2008
Segmentation of business lists recommended
Dividing business lists into different segments can hel...
Read More: Segmentation of business lists recommendedPosted on 06/11/2008
