Business Mailing Lists News
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'Firms should be reminded to keep business data safe'
Businesses need to be reminded about the importance of keeping their business data secure, an expert has said. Simon Heron, internet securi...
Read More: 'Firms should be reminded to keep business data safe'Posted on 22/01/2010
Mailing lists 'could come under threat' as online attacks grow
Marketers could see their mailing lists and databases come ...
Read More: Mailing lists 'could come under threat' as online attacks growPosted on 22/01/2010
Expert urges marketers to trim mailing lists
An expert has advised marketers to streamline their mailing lis...
Read More: Expert urges marketers to trim mailing listsPosted on 15/01/2010
Firms urged to prioritise needs of clients on mailing lists
A marketing expert has advised firms to ensure they always address the needs of clients on their Firms urged to prioritise needs of clients on mailing lists
Posted on 08/01/2010
Marketers urged to focus on active leads on mailing lists
Marketers should target the most active portions of their maili...
Read More: Marketers urged to focus on active leads on mailing listsPosted on 04/12/2009
'Successful marketing depends on relevant direct mail'
Relevant and targeted direct mail is crucial to maintaining client and consumer relati...
Read More: 'Successful marketing depends on relevant direct mail'Posted on 20/11/2009
New European opt-in law raises fears for UK direct marketers
A new direct mail opt-in law enacted in Germany has raised concerns in the UK about wh...
Read More: New European opt-in law raises fears for UK direct marketersPosted on 13/11/2009
Direct mail content 'must be specifically targeted'
When writing direct mail content and sales letters, marketers should make sure they ta...
Read More: Direct mail content 'must be specifically targeted'Posted on 30/10/2009
Online seminar will examine benefits of direct mail
Firms offering direct mailing services could learn more about the sector by taking part in an online discussion next month. Run by the Prin...
Read More: Online seminar will examine benefits of direct mailPosted on 28/08/2009
Could Twitter be the new mailing campaign tool?
The benefits of using micro-blogging site Twitter as a vehicle for marketing drives have been shared by one digital communications expert. ...
Read More: Could Twitter be the new mailing campaign tool?Posted on 27/08/2009
Web can't offer "lifestyle feel" of direct mail, says specialist
Mailing campaigns and catalogues offer consumers an experience impossible to recreate through online retail sites, according to one multimed...
Read More: Web can't offer "lifestyle feel" of direct mail, says specialistPosted on 27/08/2009
Direct mail campaigns 'can be made on a budget'
Tips on how to create a successful direct mail drive using limited resources have been...
Read More: Direct mail campaigns 'can be made on a budget'Posted on 27/08/2009
Direct mail 'to be part of £3.5m chewing gum campaign'
Confectionary giant Cadbury has announced plans to include consumer list mailings in a £3.5 million marketing strategy to launch a new ...
Read More: Direct mail 'to be part of £3.5m chewing gum campaign'Posted on 24/08/2009
Online mailing services 'should not be abused'
Marketing strategies using consumer lists should be carefully deployed, says an ecommerce specialist. Simon Bird, technical director at dot...
Read More: Online mailing services 'should not be abused'Posted on 24/08/2009
Waitrose 'launches direct mail campaign'
Supermarket chain Waitrose is reported to be planning to contact customers through Waitrose 'launches direct mail campaign'
Posted on 24/08/2009
US sees slowing decline of credit card direct mails
A slowdown in the sharp decline of direct mail campaigns by credit card companies in t...
Read More: US sees slowing decline of credit card direct mailsPosted on 19/08/2009
B2B marketing 'can produce strong leads'
Simple activities such as sorting through existing data can make a vital contribution to a marketing campaign, says a telemarketing firm. A...
Read More: B2B marketing 'can produce strong leads'Posted on 13/08/2009
Direct mail volumes in US 'could drop'
The quantity of direct mail sent in the US this year could be ten per cent lower than ...
Read More: Direct mail volumes in US 'could drop'Posted on 13/08/2009
Direct marketing helps businesses through recession
A growing number of businesses have put their trust in direct marketing initiatives to...
Read More: Direct marketing helps businesses through recessionPosted on 12/08/2009
Direct mail 'could head online due to strikes'
Direct marketing budgets could be focussed more on the internet than Direct mail 'could head online due to strikes'
Posted on 12/08/2009
Over a third of firms use direct mail for lead generation
More than a third of companies use offline direct mail for generating leads, a new sur...
Read More: Over a third of firms use direct mail for lead generationPosted on 31/07/2009
Marketers 'unaware of direct mail inserts' true value'
A new survey reveals that the true worth of direct mail inserts is lost on a growing n...
Read More: Marketers 'unaware of direct mail inserts' true value'Posted on 24/07/2009
Trained marketers 'are crucial during economic recession'
Qualified direct marketers are crucial to helping the industry survive during the economic downturn, a new survey reveals. A poll commissio...
Read More: Trained marketers 'are crucial during economic recession'Posted on 29/05/2009
Direct mail 'to bear brunt of recession'
The printed direct mail industry may experience a downturn amid the current turbulent economic climate, a new report has warned. A survey b...
Read More: Direct mail 'to bear brunt of recession'Posted on 29/05/2009
Lack of advertising 'affects brand perception'
Companies that do not advertise during a recession run the risk of being perceived as struggling, new research shows. The findings of a pol...
Read More: Lack of advertising 'affects brand perception'Posted on 22/05/2009
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