Consumer Mailing Lists News
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Subject lines featuring "free" perform better, report says
Emails that incorporate the word "free" in their subject lines have the best chances of attracting the attention of recipients, a ...
Read More: Subject lines featuring "free" perform better, report saysPosted on 05/06/2009
Rogue direct marketers 'could harm entire sector'
The questionable direct marketing activities of a handful of charities could put the whole sector at risk, an expert has warned. Stephen Pi...
Read More: Rogue direct marketers 'could harm entire sector'Posted on 05/06/2009
Financial crisis 'changing digital habits'
The credit crunch is having an impact on the way consumers use digital technology, which could have repercussions for marketers. Social Med...
Read More: Financial crisis 'changing digital habits'Posted on 14/04/2009
Keep marketing entertaining, says expert
Marketers have been advised to keep their campaigns entertaining if they are to win over consumers. Following on from the news that consum...
Read More: Keep marketing entertaining, says expertPosted on 09/04/2009
Use online marketing to build up brand, expert advises
Businesses have been advised to follow up email marketing campaigns with a rollout of search engine optimisation (SEO) techniques. With gr...
Read More: Use online marketing to build up brand, expert advisesPosted on 08/04/2009
Consumers happy to receive adverts in exchange for free content
Online consumers are generally happy to receive online advertising in exchange for free access to content, it has been revealed. Coming as...
Read More: Consumers happy to receive adverts in exchange for free contentPosted on 08/04/2009
Internet advertising 'to beat recession'
Online marketing is proving resilient to the recession which is unsurprising considering the benefits of the medium, one expert has said. I...
Read More: Internet advertising 'to beat recession'Posted on 07/04/2009
Royal Mail makes first 'Matter box' marketing deliveries
Royal Mail's new Matter boxes "physically" place company direct mail into consumer's hands, it has been claimed. Royal Mail deliv...
Read More: Royal Mail makes first 'Matter box' marketing deliveriesPosted on 08/12/2008
ING appoints new direct marketing agency
ING Direct has appointed a new marketing agency responsible for its £4 million account. The online savings bank selected marketing age...
Read More: ING appoints new direct marketing agencyPosted on 13/11/2008
Xmas cards could be direct marketing ploy
The sending of Christmas cards to customers could form the basis of an effective direct marketing strategy, a Royal Mail chief has suggested...
Read More: Xmas cards could be direct marketing ployPosted on 04/11/2008
Deceased direct mail campaign is "not surprising"
The setting up of a campaign to target the incorrect sending of direct mail to the former homes of the deceased is not surprising, said seni...
Read More: Deceased direct mail campaign is "not surprising"Posted on 03/11/2008
Email marketing is top Christmas strategy
Email marketing is the top direct marketing method being used to make use of consumer lists over the festive period, new research shows. Ac...
Read More: Email marketing is top Christmas strategyPosted on 29/10/2008
Direct mail appeals to younger generation
Despite the rise of social networking sites such as MySpace and Facebook, young people are still influenced by more traditional forms of mar...
Read More: Direct mail appeals to younger generationPosted on 22/10/2008
Royal Mail: Direct mail can work with SEO
It is possible for businesses' search engine optimisation (SEO) to benefit from employing direct mail services, according to a new study. T...
Read More: Royal Mail: Direct mail can work with SEOPosted on 21/10/2008
Reputation effects direct marketing
The reputation that a firm holds with customers could affect the success rate of their direct marketing campaigns. That is according to the...
Read More: Reputation effects direct marketingPosted on 17/10/2008
Sainsbury's Bank uses behavioural marketing strategies
Sainsbury's Bank is using a behavioural email service in order to target its customer base better. The service from RedEye uses event-trigg...
Read More: Sainsbury's Bank uses behavioural marketing strategiesPosted on 16/10/2008
Email marketing is money-saver, say experts
Email marketing has been highlighted as a way of saving money for businesses during uncertain times. Customer Relationship Management exper...
Read More: Email marketing is money-saver, say expertsPosted on 15/10/2008
Mobile marketing effective in targeting customers
The dynamics of mobile marketing mean it is effective for targeting customers, one industry head has suggested. Laura Marriott, president o...
Read More: Mobile marketing effective in targeting customersPosted on 15/10/2008
Multi-channel presence given thumbs-up
Companies that concentrate their marketing efforts on both online and offline campaigns have more chance of attracting the attention of cons...
Read More: Multi-channel presence given thumbs-upPosted on 14/10/2008
Social networking sector "difficult to identify" for direct marketers
Direct marketers are likely to steer clear of targeting campaigns at social networking sites in the current financial climate, says one expe...
Read More: Social networking sector "difficult to identify" for direct marketersPosted on 14/10/2008
Volkswagen to launch direct mail campaigns
Some 25,000 consumers will be targeted by Volkswagen's new promotion campaign for the Scirocco sports coupe. The German car manufacturer ha...
Read More: Volkswagen to launch direct mail campaignsPosted on 13/10/2008
Royal Mail launches direct mail solution
Royal Mail will combine the concept direct mail and digital media marketing strategies with the release of a new customer relationship manag...
Read More: Royal Mail launches direct mail solutionPosted on 10/10/2008
Opt-in email marketing improves customer interaction
Strategies involving opt-in email marketing help improve customer interaction and Return on Investment (ROI), according to one specialist co...
Read More: Opt-in email marketing improves customer interactionPosted on 09/10/2008
UK businesses fail to profit from digital platforms
Businesses in the UK are failing to use digital media platforms to their advantage, a new report reveal. Digital media accounts for almost ...
Read More: UK businesses fail to profit from digital platformsPosted on 12/09/2008
Websites should be used to build client lists
Websites should be used by marketers to develop unique email marketing lists, an industry expert has suggested. Graham Charlton, a marketin...
Read More: Websites should be used to build client listsPosted on 05/09/2008
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