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Royal Mail introduces direct mail discount scheme
Royal Mail is introducing a discount scheme for direct marketers in a bid to encourage them to become for environmentally-friendly by using ...
Read More: Royal Mail introduces direct mail discount schemePosted on 02/10/2008
SEO strategies can benefit from SSA
Site search analytics (SSA) could be utilised as part of a search engine optimisation (SEO) strategy, an expert has suggested. Commentator ...
Read More: SEO strategies can benefit from SSAPosted on 01/10/2008
Direct mail should be 'professional and well-targeted'
Direct marketing should always be used as part of a professional campaign that is targeted towards the right people, an industry expert has ...
Read More: Direct mail should be 'professional and well-targeted'Posted on 18/09/2008
Websites should support marketing messages
Email marketers should make sure that their websites are doing enough to support their promotional activities, an expert has advised. Davi...
Read More: Websites should support marketing messagesPosted on 26/08/2008
Disaster recovery is top business concern
Most companies believe that implementing the right disaster recovery strategy is the number one corporate challenge when it comes to data st...
Read More: Disaster recovery is top business concernPosted on 20/08/2008
Postal marketing more successful with digital channels
Direct postal marketing campaigns can be more successful when combined with digital channels, an industry expert has said. According to Mar...
Read More: Postal marketing more successful with digital channelsPosted on 18/08/2008
Automation systems improve email deliverability
Using automation systems can significantly improve the deliverability of email marketing messages, an industry expert has suggested. Accord...
Read More: Automation systems improve email deliverabilityPosted on 12/08/2008
Email deliverability at 56% for Q2 2008
Email marketers' messages are still not reaching their intended destination almost half of the time, new research reveals. According to em...
Read More: Email deliverability at 56% for Q2 2008Posted on 04/08/2008
Data suppression best practice code to be launched
The Software Bureau has called on the marketing industry to adopt a data suppression best practice accreditation system in order to reduce t...
Read More: Data suppression best practice code to be launchedPosted on 30/07/2008
Direct marketing consortium launch best practice guidelines
A group of direct marketing companies have come together to create a set of best practice guidelines aimed at making the industry more envir...
Read More: Direct marketing consortium launch best practice guidelinesPosted on 24/07/2008
Malware "biggest" threat to web security
Malware is the biggest threat to internet security at the moment, a web expert has warned. According to Ben Camm-Jones, news editor of Web...
Read More: Malware "biggest" threat to web securityPosted on 15/07/2008
DMA opposes plans to prevent access to electoral roll data
The Direct Marketing Association (DMA) has condemned government plans to prevent councils from selling electoral roll information to markete...
Read More: DMA opposes plans to prevent access to electoral roll dataPosted on 14/07/2008
SEO has benefits beyond higher sales
Search engine optimisation (SEO) is not just about increasing sales - the improved visibility helps to reinforce a firm's credibility as wel...
Read More: SEO has benefits beyond higher salesPosted on 09/07/2008
New plans force marketers to used more recycled material
The British Standards Institute (BSI) has announced new proposals which could force mailing houses to abandon the use of polywrap in favour ...
Read More: New plans force marketers to used more recycled materialPosted on 07/07/2008
Email marketing puts consumer data at risk
Email marketing poses the greatest risk to the privacy of personal consumer data in the UK, a new survey reveals. According to the StrongMa...
Read More: Email marketing puts consumer data at riskPosted on 24/06/2008
Data security top business concern
Information security is the top concern of firms who work with IT, a new report by network infrastructure company Siemon had found. The sur...
Read More: Data security top business concernPosted on 18/06/2008
Email is effective but causes brand apathy if mishandled
Email is a highly effective, targeted marketing channel which can help businesses uphold and preserve their brand image, an expert commented...
Read More: Email is effective but causes brand apathy if mishandledPosted on 16/06/2008
Images on marketers' emails routinely blocked
More than 50 per cent of images in promotional emails sent by marketers are routinely blocked by email and webmail programmes, new research ...
Read More: Images on marketers' emails routinely blockedPosted on 11/06/2008
Email marketing 'easy to do but hard to get right'
Marketing via email is easy to do but very difficult to get right, the Internet Advertising Bureau (IAB) said yesterday. The trade associat...
Read More: Email marketing 'easy to do but hard to get right'Posted on 05/06/2008
Poor quality content is top mistake marketers make
Underestimating the significance of good quality content is a common mistake among marketers who are new to search engine optimisation, an i...
Read More: Poor quality content is top mistake marketers makePosted on 14/05/2008
Marketers should not reign in spending due to recession
Businesses should not cut back on their direct mail marketing budgets despite concerns about an imminent economic downturn, an industry expe...
Read More: Marketers should not reign in spending due to recessionPosted on 14/05/2008
TNT launches eco scheme for direct marketers
A new scheme has been launched by TNT Post to give companies the opportunity to demonstrate their environmental credentials to customers. A...
Read More: TNT launches eco scheme for direct marketersPosted on 07/05/2008
Marketers turn to direct mail amid economic uncertainty
Businesses are increasingly turning to direct mail in a bid to maximise the cost-effectiveness of their marketing strategies during times of...
Read More: Marketers turn to direct mail amid economic uncertaintyPosted on 10/04/2008
B2B email marketing equally challenging as B2C
Business to business (B2B) email marketing is just as challenging as emailing other consumers, an expert has said. According to industry an...
Read More: B2B email marketing equally challenging as B2CPosted on 03/04/2008
Low quality leads 'harm direct marketing campaigns'
Direct marketing campaigns conducted without any quality leads could damage the brands they are supposed to promote, an industry expert has ...
Read More: Low quality leads 'harm direct marketing campaigns'Posted on 31/03/2008
