Data Hygiene News
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New ICO figures reveal extent of business data security breaches
There have been more than 800 breaches of business data security over the past few years, new figures reveal. According to statistics from ...
Read More: New ICO figures reveal extent of business data security breachesPosted on 29/01/2010
Firms compromise business data security, study shows
A new survey suggests that many firms are not taking business data security seriously enough and may be compromising security. According t...
Read More: Firms compromise business data security, study showsPosted on 29/01/2010
'Collecting website visitor data can help improve mailing lists'
An expert has advised marketers to improve the quality of their Read More: 'Collecting website visitor data can help improve mailing lists'
Posted on 25/01/2010
Marketers urged to maintain clean mailing lists
Marketers have been advised to incorporate delivery information into their Read More: Marketers urged to maintain clean mailing lists
Posted on 20/01/2010
'Firms to outsource management of mailing lists in 2010'
Firms will outsource the organisation of their databases and ma...
Read More: 'Firms to outsource management of mailing lists in 2010'Posted on 11/01/2010
'Marketers not using automated services to keep mailing lists clean'
A third of marketers are not making use of more reliable automated technology to keep their consumer lists and 'Marketers not using automated services to keep mailing lists clean'
Posted on 06/01/2010
Database attacks 'could threaten mailing lists and data lists'
Marketers' mailing lists could come under increasing threat...
Read More: Database attacks 'could threaten mailing lists and data lists'Posted on 18/12/2009
Marketers use CRM for email leads
A new survey has found that marketers use customer relationship management (CRM) systems to organise their Marketers use CRM for email leads
Posted on 08/12/2009
Email lists 'growing at a steady rate'
A new survey reveals that marketers' emailing lists are grow...
Read More: Email lists 'growing at a steady rate'Posted on 03/12/2009
'CRM helps management of mailing lists'
Implementing Customer Relationship Management (CRM) systems helps firms organise their 'CRM helps management of mailing lists'
Posted on 02/12/2009
Marketing communications 'must be permission-based'
Firms should make sure their marketing messages are permission-based, an expert body has warned. According to Altersage, permission-based m...
Read More: Marketing communications 'must be permission-based'Posted on 01/12/2009
Study highlights importance of data security
Half of all firms are not taking data security seriously enough, a new survey commissioned by security company Lumension reveals. The poll,...
Read More: Study highlights importance of data securityPosted on 27/11/2009
'Firms increasingly aware of data security'
Firms are now becoming more aware about the need to invest in data security, an expert has said. David Emms, senior security researcher at ...
Read More: 'Firms increasingly aware of data security'Posted on 26/11/2009
Segmentation 'growing in popularity among marketers'
Segmentation is becoming increasingly important to marketing professionals, new research shows. According to a report by the Segmentation 'growing in popularity among marketers'
Posted on 25/11/2009
'Firms must use technology to lower carbon footprint'
Companies should use their database technology to help them reduce their carbon footprint, an expert has suggested. According to Juliet Sil...
Read More: 'Firms must use technology to lower carbon footprint'Posted on 18/11/2009
Business lists 'crucial to effective marketing'
Mailing lists play a key role in determining the level of s...
Read More: Business lists 'crucial to effective marketing'Posted on 16/11/2009
Offline marketing provides "clear-cut accountability"
Offline marketing channels can offer businesses a strong level of accountability, an expert has said. Marc Munier, commercial director of P...
Read More: Offline marketing provides "clear-cut accountability"Posted on 12/11/2009
Christmas shopping lists can expand marketers' emailing lists
Marketers can use people's seasonal Christmas shopping lists to expand their own Christmas shopping lists can expand marketers' emailing lists
Posted on 11/11/2009
Marketers 'lack understanding of new technologies'
Many marketers may not be using the best technology to keep the Read More: Marketers 'lack understanding of new technologies'
Posted on 11/11/2009
Databases 'prone to security attacks'
Even the most secure databases containing mailing lists and...
Read More: Databases 'prone to security attacks'Posted on 10/11/2009
Marketers urged to focus on database hygiene
Marketers should regularly check their databases to make sure their Marketers urged to focus on database hygiene
Posted on 06/11/2009
Offline marketing experiences "renaissance"
Offline direct marketing is experiencing something of a "renaissance", an ex...
Read More: Offline marketing experiences "renaissance"Posted on 29/10/2009
Marketers segment databases by demographics
The majority of marketers are careful about the methods they use to segment their Marketers segment databases by demographics
Posted on 28/10/2009
Database glitches 'should be minimal'
Marketers should make sure that they keep technical glitches in their databases to a minimum, an expert has advised. Steve Adams, vice-pres...
Read More: Database glitches 'should be minimal'Posted on 23/10/2009
Marketers need long-term campaign strategy
Having a practical long-term strategy in place is essential when it comes to implementing a successful marketing campaign, an expert has sai...
Read More: Marketers need long-term campaign strategyPosted on 22/10/2009
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