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Direct mail 'drives inbound traffic'
One of the primary roles of direct marketing is to drive inbound traffic, an expert ha...
Read More: Direct mail 'drives inbound traffic'Posted on 06/11/2009
'Government urged to help end postal strikes'
The government needs to play a more active role in ensuring the stability of the UK postal services, an industry figure has said. A spokesp...
Read More: 'Government urged to help end postal strikes'Posted on 16/10/2009
Marketers urged to protect brand reputation
Marketers should make sure that they constantly monitor their brand reputation, an expert has said. Consultant Jason Falls said the develop...
Read More: Marketers urged to protect brand reputationPosted on 16/10/2009
Marketers outsource databases, survey shows
Companies are increasingly outsourcing their database administration functions, a new report shows. Figures from the Independent Oracle Use...
Read More: Marketers outsource databases, survey showsPosted on 09/10/2009
Direct mail boxes 'can increase marketing success'
Sending direct mail communications in boxes may be the key to greater marketing succes...
Read More: Direct mail boxes 'can increase marketing success'Posted on 02/10/2009
Postage price hikes come under fire from businesses
Royal Mail's plans to increase the price of first class stamps next year have been met with criticism from business leaders. David Frost, ...
Read More: Postage price hikes come under fire from businessesPosted on 02/10/2009
Marketers 'weary about economic outlook'
Marketers may be in for a tough time before the recession wears off, a new survey shows. According to a poll from Amplify Research, more t...
Read More: Marketers 'weary about economic outlook'Posted on 25/09/2009
Small firms urged to exploit benefits of direct mail
Smaller firms should change their preconceptions about direct mail and realise that th...
Read More: Small firms urged to exploit benefits of direct mailPosted on 04/09/2009
B2B marketers urged to use "postal gimmicks"
B2B direct marketers should incorporate "postal gimmicks" into their communications in order to maximise their campaigns' chances ...
Read More: B2B marketers urged to use "postal gimmicks"Posted on 04/09/2009
Envelopes that 'boost direct mail success'
A company in the US has claimed its new range of envelopes could help businesses improve the success rate of their Envelopes that 'boost direct mail success'
Posted on 21/08/2009
Businesses offered advice on direct mail
Businesses have been offered some tips on how to get direct mail initiatives off to a ...
Read More: Businesses offered advice on direct mailPosted on 21/08/2009
Mandelson slams striking postal workers
Business secretary Lord Mandelson has criticised the Communication Workers' Union (CWU) over the recent strikes that have taken place in loc...
Read More: Mandelson slams striking postal workersPosted on 21/08/2009
Marketing campaigns 'are helping pubs'
Marketing campaigns are helping pub operators recover during the tough trading times brought about by the UK-wide recession, it is revealed....
Read More: Marketing campaigns 'are helping pubs'Posted on 17/08/2009
Well-branded templates 'pivotal to marketing success'
A well-branded and flexible design template is essential to the success of a marketing campaign, an expert has said. According to Chad Whit...
Read More: Well-branded templates 'pivotal to marketing success'Posted on 31/07/2009
Direct mail 'should not compromise quality'
Marketers should ensure that their direc...
Read More: Direct mail 'should not compromise quality'Posted on 17/07/2009
Print Place offers tips on producing effective direct mail
Direct mail is an effective and cheap way to market products and there are just a few simple steps that professionals should take in order t...
Read More: Print Place offers tips on producing effective direct mailPosted on 27/05/2009
Marketers urged to exploit email's versatility
Email marketing is a useful and multi-faceted tool that should be exploited to achieve marketing success, an expert has suggested. Accordin...
Read More: Marketers urged to exploit email's versatilityPosted on 22/05/2009
Eco-friendly marketing practices 'help reduce costs'
Considering the environmental impact of packaging in direct mail campaigns can help marketers cut costs as well as reduce their carbon footp...
Read More: Eco-friendly marketing practices 'help reduce costs'Posted on 15/05/2009
Marketers 'underestimate social media traffic'
Marketers are undercounting the proportion of their traffic derived from social media, a new survey suggests. According to a study by Teali...
Read More: Marketers 'underestimate social media traffic'Posted on 07/05/2009
Publicly advertised brands 'enjoy more success'
Brands that are advertised in public spaces are more likely to attract attention than those that are not, a new study has found. A survey c...
Read More: Publicly advertised brands 'enjoy more success'Posted on 05/05/2009
Digital marketing 'on the rise despite economic downturn'
The digital advertising industry is expected to grow this year despite the effects of the economic downturn, a new report has found. Accord...
Read More: Digital marketing 'on the rise despite economic downturn'Posted on 29/04/2009
Good manners 'key to recession marketing'
Marketers could be at risk of losing their customers base by ignoring old-fashioned manners, a new study suggests. With businesses of all ...
Read More: Good manners 'key to recession marketing'Posted on 24/04/2009
Marketers 'must respect online audience'
Internet users are turning away from 'spam marketing messages' received through social networking sites, a new study has revealed. Accordin...
Read More: Marketers 'must respect online audience'Posted on 23/04/2009
Direct marketing resource launched
A new resource for marketers in the UK has been launched, with a wealth of information and advice for business-to-business campaigners. Mar...
Read More: Direct marketing resource launchedPosted on 22/04/2009
Direct mail postcard benefits
Marketers have been pointed in the direction of direct mail postcards as a novel way of connecting with their target audience. According to...
Read More: Direct mail postcard benefitsPosted on 21/04/2009
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