Industry News
Catering firm uses direct mail to beat crunch
A catering supplier has employed the use of direct mailing service...
Read More: Catering firm uses direct mail to beat crunchPosted on 27/11/2008
Email marketing 'must be relevant'
The use of email marketing as an effective technique comes with making sure each email is relevant to the recipient, according to one expert...
Read More: Email marketing 'must be relevant'Posted on 27/11/2008
B2B marketers targeted by Wobbly Heads
Business-to-business marketers are being urged to consider introducing Wobbly Heads into their direct mail campaigns. Promotional pop-up pr...
Read More: B2B marketers targeted by Wobbly HeadsPosted on 26/11/2008
Royal Mail set to launch direct marketing package
Royal Mail is on the cusp of launching a new direct advertising package, aimed at helping marketers become more environmentally-friendly. T...
Read More: Royal Mail set to launch direct marketing packagePosted on 25/11/2008
Direct mailing services threatened by inquiry
Business-to-business marketers planning on using information acquired from the electoral register should be concerned over the outcome of a ...
Read More: Direct mailing services threatened by inquiryPosted on 25/11/2008
Firms can go green with Envirlope
Business-to-business marketers looking to do their bit for the environment can opt to use the Envirlope. Demonstrating green credentials ca...
Read More: Firms can go green with EnvirlopePosted on 24/11/2008
Direct mail advertising revenues set to drop
A new report has predicted that direct mail, like many other advertising revenues in the UK, will experience a drop in revenues in coming ye...
Read More: Direct mail advertising revenues set to dropPosted on 21/11/2008
Lesson for B2B marketers as public sector reviews communications methods
Marketers wondering which communications methods to utilise should take note of the fact that the methods used to communicate messages in th...
Read More: Lesson for B2B marketers as public sector reviews communications methodsPosted on 21/11/2008
Online advertising buoyed by broadband
High-speed internet services could be impacting on the decision making of online marketers, including those making use of database services....
Read More: Online advertising buoyed by broadbandPosted on 20/11/2008
Royal Mail steps up Xmas services
Marketers intending to reach businesses through direct mailing ser...
Read More: Royal Mail steps up Xmas servicesPosted on 20/11/2008
Good data hygiene can 'reduce direct mail waste'
Ensuring that business lists are kept in order can be o...
Read More: Good data hygiene can 'reduce direct mail waste'Posted on 19/11/2008
Thursday most popular day for direct marketers
Thursday has been revealed to be the most popular day for emails to be sent out to firms by direct marketers. The evidence comes from resea...
Read More: Thursday most popular day for direct marketersPosted on 18/11/2008
Spamming 'will continue as form of online marketing'
Spammers will continue to target firms in an effort to drum up sales as long as the technique continues to work, one expert has said. Carol...
Read More: Spamming 'will continue as form of online marketing'Posted on 18/11/2008
Don't cut direct marketing budgets, urges experts
Despite the ongoing financial downturn, firms looking to cut costs should look at other outgoings before deciding to sacrifice their direct ...
Read More: Don't cut direct marketing budgets, urges expertsPosted on 17/11/2008
Email marketing response rates down
Businesses could be better-advised to use direct mailing services<...
Read More: Email marketing response rates downPosted on 17/11/2008
Social networking sites are direct marketing "risk"
Social networking sites are not the best avenue for direct marketing strategies to take, according to one expert. Mike Hare, research direc...
Read More: Social networking sites are direct marketing "risk"Posted on 14/11/2008
ING appoints new direct marketing agency
ING Direct has appointed a new marketing agency responsible for its £4 million account. The online savings bank selected marketing age...
Read More: ING appoints new direct marketing agencyPosted on 13/11/2008
TfL to review marketing account
Transport for London (TfL) is planning to review its marketing account, it has been revealed. According to Marketing Week, the review will ...
Read More: TfL to review marketing accountPosted on 13/11/2008
Tracker feature introduced for direct mailing services
A new feature is being marketed by one firm which looks set to simplify the implementation of Read More: Tracker feature introduced for direct mailing services
Posted on 12/11/2008
Online marketing is greener, argues expert
One of the main reasons why online marketing is better to use than more traditional methods is its green value, according to one expert. Ch...
Read More: Online marketing is greener, argues expertPosted on 12/11/2008
