UK Over 50’s Mailing Lists

Recent research has shown that the over 50’s represents a community worth around £240 billion with 12.7 million consumers in the UK being over the age of 60 and 20 million consumers over the age of 50.

It discovered that shoppers over 50 are in fact, more willing to switch brands than their 25-44 counterparts and that 2006 sees the first of the baby-boomer generation turning 60 and heralds a tidal wave of eight million consumers heading for retirement age.

The UK Over 50’s Market contains approximately 4.1 million individuals aged 50 years or older and provides a specialist prospect pool perfect for those organisations that see the mature market as their target audience.

Users of this data include providers of financial products and services, specialist holidays, gardening equipment, heathcare and mail order products.

Using the dates of birth available for every record, this large and varied demographic group has been divided into 3 lifestage subsets:

Prime of Life (50-59 years):

Presents those in the golden years of life. They are likely to be at the pinnacle of their careers with the highest earnings of their life and high disposable incomes since their children will have already left home and their mortgages will be paid up.

Retirement Years (60-69 years):

Presents those consumers that have entered retirement which for many is a life changing phase. Incomes invariably have decreased, as a resulting of switching to a pensionable income, and they will find themselves with much more time at their disposal.

Later Life (70-75+ years):

Presents those individuals who are well into retirement with financial security and health issues as their greatest concerns, and who are generally looking for products that will make their lives more comfortable.

The UK Grey Market can be segmented using our CAMEO Classifications or our wealth of lifestyle variables to add an extra dimension to targeting or to further enrich a data selection.

Geographic selections available including postcode, county, radius and regional

Records matched against the Mailing Preference Service on request prior to despatch at no extra charge.

Residential telephone numbers can be appended providing an additional channel with which to communicate to prospects. All records are matched against the Telephone Preference Service (TPS) prior to despatch at no extra charge.