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Insight from Marketscan

News, views, trends and tips from our team of data experts

Using B2B data: 4 questions to identify a campaign's perfect audience

Don't treat your B2B data list like your social media friends list

Lost in space: The result of bad B2B data

How to widen your net and capture more prospects

Keeping clients GDPR compliant with B2B data cleansing and analysis

Why our data is cream of the crop

Facebook & Cambridge Analytica: A lesson for  businesses & B2B data providers

B2B Business Data Lists: You get what you pay for

Are you a supportive Data Provider?

Direct mail marketing campaigns are making a comeback

Benefits of using Marketscan’s B2B data lists over UK SIC codes

GDPR and B2B data resellers: are you aware of the latest changes?

Four benefits resellers get when signing up with Marketscan

3 Common Myths about GDPR and B2B Data

B2B data lists with Marketscan: What do resellers get for their money?

10 key facts you may not know about GDPR and data protection

7 questions data resellers need to ask their providers

Could you unlock new revenue as a data reseller?

How to Make Telemarketing Work for Millennials

Understanding Cost-per-Customer: the next challenge for B2B marketers?

Data cleansing: Is it finally time to wave goodbye to spreadsheets?

Data Enrichment: Opportunities vs Risks

B2B Email Marketing and GDPR

8 Stats That Will Change the Way You Use Email Data

How well is your email marketing performing?

Opt-in or Opt-out – what will it be for B2B email marketing?

Are you making any of these common B2B lead generation mistakes?

How to future-proof your business with the new General Data Protection Regulation

Marketscan Wins ‘Outstanding Data Provider’ For A Record 5th Year!

As a B2B marketing consultant, how can you win more clients?

How to generate more leads from your B2B data

4 ways to power up your B2B email marketing campaigns

Why data quality is so important in B2B lead generation

How an inbound marketing agency can use B2B data lists

Marketscan shortlisted for Outstanding B2B Data Provider Award

4 simple ways to personalise your B2B email marketing campaign

What is DataPro and how can it improve your B2B database?

Data analysis and profiling is the first step to data-driven marketing

How should your B2B data influence your marketing decisions?

What is account-based marketing (ABM) and what are the benefits?

4 reasons B2B direct mail is still a powerful tool

Leaders you can learn from: the Graze way

3 great reasons to personalise your B2B email marketing messages

B2B marketing data: the buzzwords to pay attention to

Why not all B2B data is the same

Does your organisation need a B2B data audit?

The impact of B2B data on your sales revenue chain

Why you need a B2B data strategy - and how to implement one

How can you nurture and expand your B2B database?

3 ways dirty B2B data could damage your business

TPS and CTPS: how do they affect your B2B telemarketing campaigns?

Make Your B2B Marketing Campaigns Cross-channel

B2B data: how a list provider differs from a consultancy

5 tips for sending effective business emails

The questions you should ask your direct mailing list provider

Best practice advice for marketing data transfer

How to buy B2B data for your organisation and make the most of it

3 simple steps to effective data cleaning

3 reasons you should make marketing data a priority for your business

Should you buy B2B data lists to improve your marketing campaigns?

5 things to look for in a B2B data provider

7 Resources for Your Next Content Marketing Campaign

4 Best Practices for Content Marketing

Marketscan wins ‘Outstanding B2B Data Provider' Award for a 4th year

Does data make you SIC?

The single data change that makes the biggest difference

Database Marketing Award Finalist 2015

Joining the dots of your data strategy

How to make your database marketing safe as houses

The DON’T of email marketing!

Marketscan’s business database is now bigger and better than ever

Don't let new data protection laws stop you

Why content marketing is key to lead generation

How to: Generate better quality leads

How to generate more business with email marketing

What is the best sales day of the week?

Why your telemarketing campaigns can cost you leads

The 1-10-100 Rule – The Cost of Bad Data

How To Achieve An Effective B2B Marketing Mix

Top 3 B2B Direct Mail Mistakes That Could Ruin a Campaign

Grow Your Market Understanding to Grow Your Business

Don’t Forget Your Call-to-Action

The Past, Present and Future of B2B Marketing Campaigns

Data Profiling: Find the Right Audience for Your Marketing Campaign

Why You Shouldn't Rule Out Email Marketing

How To Keep Your Sales Team Motivated

5 Clever Ways of Capturing Customer Data

How to Plan an Explosive Marketing Campaign

What Effect Could Data Protection Law Changes Have on Your Business?

How to Integrate Social Media into Your Email Marketing Campaigns

What’s Right (and Wrong) with Current Marketing Campaign Planning?

The nominations are in...

Mobile marketing can lead to more opportunities

Plans to Increase Fines on Nuisance Calls

Leaders You Can Learn From: the Monarch's Way

Remember Spot the Ball?

The Beginner’s Guide to Running a Direct Marketing Campaign

Data Can Tell You What Makes Your Customers Tick

How to Set Objectives for Your next Campaign

HELP! I’m Drowning in Data

Add Value to Your Customer Database with a Data Quality Audit

Boost Campaign Success by Recycling

5 Reasons To NEVER Update Your Marketing Data

Marketing Budgets see Biggest Increase in 14 Years

Whisper to Your Data for Campaign Success

Survey: Who Is Your Perfect Persona?

Data: What is Important When Planning a Marketing Campaign?

Turn Your Business PAIN into a Data-led CAMPAIGN

The Results Are in: Marketing Campaign Planning Survey 2014

Why Are Data Audits All the Rage?

Want To Forecast Revenue & Growth? Don’t Make Marketing Budget Cuts!

Stop! Have You Considered Your Business Data Analysis Needs?

Email and Social Media - the Perfect Marriage

Business Owners: 3 Ways Marketing Data Lists Can Boost Your Profits

How to Transform Your Marketing Database after a Business Event

3 Tips for a Marketing Spring Clean

10 Hot Tips to Improve Your B2B Telemarketing Results

Data List Analysis in Small and Medium-sized Businesses

3 Innovative B2B Direct Mail Campaigns Marketers Can Learn from

Measuring Your Email Marketing: What is Success to You?

Get past the Gatekeeper: 5 Real-world Tips for Telemarketers

Why You Can’t Afford to Ignore Telemarketing If You Want New Business…

6 Tips for Direct Mail That Work

Letterbox Love: Why the Direct Mail Industry Is Growing [SLIDESHARE]

Merry Christmas from Marketscan: 12 Email Tips That Work

Which Feature Has the Most Effect on You? [POLL]

Christmas Jumper Day for Save the Children

6 Data Management Tips for Beginners

4 Reasons Your Marketing Data Is Doing the Dirty on You

What Do You Think Frustrates Telemarketers the Most?

Building Messaging Around ‘Business Pains’ in 3 Easy Steps

Top Three Innovative Direct Mail Campaigns

When Telemarketing Turns Ugly: What Illegal Data Might Cost You...

Style Your Emails for More Fashionable Results [SLIDESHARE]

When Do Not Call Doesn't Really Mean Do Not Call

Marketscan Named ‘Outstanding B2B Data Provider’ For 3rd Year Running

Preparing to Walk the Marketing Red Carpet

Email Marketing 101: Avoid Being Classed as Spam

Six Tips for Email Marketing That Work

4 Steps to Find Prospects That Match Your Best Customers

Time Is Money; But How Do Direct Marketers Find The Time?

Four Steps to Avoid Being Fined for Your Telemarketing Campaign

Telemarketing: Avoid Getting Tickets from the Data Traffic Wardens

3 Sure Fire Ways to Impress Your Marketing Director

4 Ways to Generate Leads on LinkedIn

3 Characteristics of Successful Sales Lead Generation

How to Put Your Marketing Leads on the Map

Dirty Data Sellers: How To Dodge Them

How To Eliminate Your Biggest Marketing Challenge

Direct Mail Has Risen from the Dead

10 Reasons Why Your Marketing Data Isn’t Working [SLIDESHARE]

5 More Tips to Motivate Your Telemarketing Team

The Old Fable Of Marketing – Profit, Data & Three Little Pigs

Warning: is Your Marketing Bad for Your Customers’ Health? [INFOGRAPHIC]

Think You Don’t Need Marketing Data? Think Again…

Direct Mail vs Email: Have you missed 80% of your market?

How to Create the Perfect Customer Profile

Why Buying Business Data Is Like Buying A New Car

Double Your Revenue by Cloning Your Marketing Database

Why Marketers Should Do Their Spring Cleaning Early

Warning: Dare You Ignore Mobile Users with Your Email Marketing?

How Curling & The Winter Olympics Can Inspire Your Marketing Activity

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